Senior UAE FMCG Sales Leader – Multi-Category Growth

Abdulwahed Bin Shabib Investment Group LLC; Dubai; On-site; AED 220,000 - 360,000; Full time

Job summary

Abdulwahed Bin Shabib Investment Group LLC in Dubai seeks an experienced Sales Manager to lead our Non-Food Division across Luggage, Cookware, Stationery, Cleaning Equipment, Cosmetics and Personal Care categories. You will drive profitable sales growth, expand the customer base, and manage BDAs while ensuring sustainable margins.

You will lead a 25-person sales team, build long-term partnerships, monitor market trends, and report to senior management with forecasts, budgets, and performance

Qualifications

• Minimum 10 years of sales experience in FMCG, retail, or distribution sectors.
• Proven experience managing multi-category product portfolios.
• Strong knowledge of the UAE market and established customer/trade relationships.
• Demonstrated success in new business development, key account management, and BDA negotiation/administration.
• Strong understanding of profitability drivers and experience managing customer P&L or margin accountability.

Responsibilities

• Develop and execute sales strategies for the Non-Food Division across Luggage, Cookware, Stationery, Cleaning Equipment and Cosmetics/Personal Care categories.
• Identify target customers and onboard new accounts to expand market reach and revenue streams.
• Manage, retain and grow key accounts through strong relationship management and tailored business solutions.
• Negotiate, implement and manage BDAs with customers ensuring terms deliver mutual value and align with profitability targets.
• Monitor and track BDA performance ensuring compliance with agreed terms, trade spend and ROI objectives.
• Own customer profitability across all accounts, monitoring margins, cost-to-serve and trade investment to ensure sustainable partnerships.
• Drive profitable sales growth by optimizing pricing, product mix and customer engagement strategies.
• Monitor UAE market trends, competitor activity and customer needs to identify new business opportunities.
• Prepare and present sales forecasts, budgets and performance reports to senior management.
• Collaborate with internal teams—marketing, supply chain, finance—to ensure smooth order fulfillment and customer satisfaction.
• Lead, mentor and motivate a sales team of 25 to achieve individual and departmental targets.

Skills

Sales leadership

Business development

Negotiation

Customer relationship management

P&L consciousness

Team leadership

Job description

Abdulwahed Bin Shabib Investment Group LLC in Dubai seeks an experienced Sales Manager to lead our Non-Food Division across Luggage, Cookware, Stationery, Cleaning Equipment, Cosmetics and Personal Care categories. You will drive profitable sales growth, expand the customer base, and manage BDAs while ensuring sustainable margins.

You will lead a 25-person sales team, build long-term partnerships, monitor market trends, and report to senior management with forecasts, budgets, and performance