Senior Trade Executive

Confidential; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Confidential in Dubai is seeking a Trade Marketing Lead to drive the annual strategy and campaign calendar across GCC markets, coordinating with Retail, Product, IT, VM, CRM and Digital teams for seamless execution.

You will develop partnerships, manage mall visibility and experiential activations, and analyze performance to boost footfall and sales, reporting insights to country managers as needed.

Responsibilities

• Development of the annual trade marketing strategy and campaign calendar across six GCC markets, incorporating product launches, promotional campaigns, key retail occasions, consumer insights and business priorities.
• Collaborate on annual budget planning, campaign allocations and optimisation, ensuring alignment with business objectives.
• Lead planning, execution and performance evaluation of retail promotions, collection launches, signature events and seasonal activations to drive footfall, customer acquisition and engagement.
• Coordinate campaign mechanics with Retail, Product, IT, Content, VM, CRM and Digital teams to ensure seamless implementation across markets.
• Manage and strengthen trade and loyalty partnerships, identify and negotiate new opportunities across banking, airlines, hospitality and lifestyle sectors.

Job description

KEY RESPONSIBILITIES

1. Trade Strategy, Calendar & Campaign Management

• Development of the annual trade marketing strategy and campaign calendar across six GCC markets, incorporating product launches, promotional campaigns, key retail occasions, consumer insights and business priorities.
• Collaborate with the Trade Marketing Manager on annual budget planning, campaign allocations and optimisation, ensuring alignment with business objectives.
• Lead the planning, execution and performance evaluation of retail promotions, collection launches, signature events and seasonal activations to drive footfall, customer acquisition and engagement.
• Coordinate campaign mechanics with Retail, Product, IT, Content, VM, CRM and Digital teams to ensure seamless implementation across markets.

2. Strategic Partnerships, Cross-Brand & Community Collaborations

• Manage and strengthen existing trade and loyalty partnerships, while identifying and negotiating new opportunities across banking, airlines, hospitality and lifestyle sectors.
• Explore cross-brand collaborations and co-marketing initiatives with premium brands to drive customer acquisition, brand visibility and commercial contribution.
• Develop community partnerships with ladies' clubs, cultural organisations and premium lifestyle communities, creating opportunities for exclusive previews, private shopping experiences and customer engagement.
• Evaluate partnership and collaboration performance, working with Retail and CRM teams on lead generation, customer engagement and follow-ups.

3. Mall Visibility, Outdoor Branding & Experiential Activations

• Develop strategic visibility plans across key malls and outdoor platforms to strengthen brand presence across GCC markets.
• Conceptualise and manage in-mall installations, experiential activations and in-store engagement initiatives, aligned with campaign objectives and brand positioning.
• Coordinate with mall partners, agencies and suppliers on branding opportunities, production, permits and execution, while negotiating commercials to optimise costs.
• Develop and execute trade marketing plans for new store openings and relocations, including launch visibility, mall collaborations, opening activations and customer engagement initiatives to drive awareness and initial footfall.

4. Gifting Strategy & Creative Campaign Concepts

• Research and develop creative Gift-with-Purchase (GWP) concepts and VIP gifting initiatives aligned with campaign themes, consumer preferences and premium brand positioning.
• Manage supplier coordination for concept development, sourcing, sampling, costing, production and distribution, ensuring quality and budget alignment.

5. Performance Analysis, Reporting & Retail Alignment

• Monitor and analyse store footfall, campaign effectiveness, partnership contribution and customer engagement, identifying opportunities for improvement.
• Prepare weekly and monthly performance reports, including campaign learnings, ROI analysis and actionable recommendations.
• Work closely with country managers and retail teams to understand market insights, identify opportunities and align trade marketing initiatives with retail priorities.