Manager - Marketing - Retail

Client of WhiteCrow Research; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Client of WhiteCrow Research seeks an experienced marketing professional to develop annual strategies and mall-level plans in Dubai. You will drive multi-channel campaigns, coordinate with Strategy and Leasing teams, and ensure branding consistency across channels.

The role requires 5–7 years in marketing, preferably in the GCC, with strong project management, analytics, and communication skills. A Bachelor’s degree is required, Master’s preferred; GCC mall marketing experience is a plus.

Qualifications

• Bachelor's degree required; Master’s preferred.
• 5–7 years of marketing experience, ideally GCC.
• Experience in mall marketing, PR, events, digital, or agencies.
• Strong understanding of multi-channel marketing.
• Knowledge of digital tools and analytics.
• Strong creative and project management skills.
• Strong communication skills.

Responsibilities

• Support Senior Manager in developing annual marketing strategies and mall-level plans.
• Assist with market positioning, competitive analysis, and customer segmentation.
• Align with internal business units on marketing direction.
• Assist in delivering annual integrated 360 campaigns.
• Coordinate with Strategy and Leasing teams.
• Implement strategies to enhance customer loyalty and revenue.
• Prepare campaign briefs and scopes of work.
• Manage execution of approved campaigns.
• Identify partnership opportunities and support event concepts and activations.
• Coordinate with operations mall teams and agencies for event execution.
• Ensure branding and setup consistency.
• Oversee preparation of marketing collateral and obtain necessary approvals.
• Assist in evaluating sponsorships and ensure events are promoted across channels.

Skills

Communication skills

Creative

Project management

Digital tools & analytics

Multi-channel marketing

Education

Bachelor's degree

Master's degree

Job description

Responsibilities

Support Senior Manager in developing annual marketing strategies and mall-level plans Assist with market positioning competitive analysis and customer segmentation Align with internal business units on marketing direction Assist in delivering annual integrated 360 campaigns Coordinate with Strategy and Leasing teams Implement strategies to enhance customer loyalty and revenue Prepare campaign briefs and scopes of work Manage execution of approved campaigns Identify partnership opportunities Support development of event concepts and activations Coordinate with operations mall teams and agencies for event execution Ensure branding and setup consistency Oversee preparation of marketing collateral Support in securing authority approvals Assist in evaluating sponsorships Ensure events are promoted across all channels

Requirements

Bachelor s degree required; Master s preferred Experience:-5 7 years marketing experience, ideally GCC. Experience in mall marketing, PR, events, digital, or agencies. Strong understanding of multi-channel marketing. Knowledge of digital tools and analytics. Strong creative and project management skills. Strong communication skills.