Marketing Specialist / Assistant Manager

Tanqeeb; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Tanqeeb is seeking a marketing professional in Dubai to lead and coordinate multi-channel campaigns spanning digital, print, and partnerships. You will drive ecommerce growth for the brand’s online presence, while overseeing website UI/UX improvements and CRM data integration to support targeted campaigns.

The role emphasizes strong analytical skills, collaboration with cross-functional teams, and a proven ability to manage complex marketing programs.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years of marketing experience preferred.
• Certifications in digital marketing are a plus.
• Strong analytical and communication skills.

Responsibilities

• Develop and coordinate marketing campaigns across digital and print channels.
• Grow ecommerce channels and customer acquisition for the Jacky's website.
• Lead website development efforts focusing on UI/UX improvements and integrations.
• Oversee CRM implementation and data integration to support omnichannel marketing.
• Coordinate partnerships, promotions, and retail campaigns to maximize sales.

Skills

Strong analytical

Team collaboration

Digital marketing tools

Creativity

Education

Bachelor's degree in marketing or related field

Tools

MoEngage

CRM systems

Job description

Marketing and Marketing Operations:

• Issue creative theme brief to Agency, manage campaign with its media deliverables. Focus on Gulf news, Khaleej Times and 3rd party distribution, Metric CPC, Product specific ads.


• Leaflet/Print Ad Artwork Coordination - Find & Supply ProductImages, Logos, Price, Offer, Grid Layout, Product Placement.


• Media Planning - Print Ad Booking & Schedule, Leaflet Distribution Schedule, Distribution Zone, Volume, Channel / Radio Spot Schedule, Station, Script finalization.


• Print Production – Identify suppliers, design, materials, quantity, and distribution.


• Drive Bank Partnership as a channel to increase retail and online sell-out.


• Bank Partnership Sell out Campaign - Proposal, co-marketing Activities, Artwork adaptations, implementation, Campaign tracking.


• Manage Samsung Retail programs - Retail Activation Updates.


• Marketing Partnership Vendor - Planning, Meeting, Agreement, Negotiation Implementation, and contract management. Campaign Review Tracking


• Marketing Collateral Management - Shopping Bags, Acrylic Stands, EPP Tent Card.


• Marketing Campaign management - Proof of Implementation, budgeting & Claim Submission Deck Preparation. Budget allocation via Samsung's marketing support. Google ads optimization, CTR and budget utilization.


• Supervision of SEO, Social media and editing of blog contents & PRs.


• Marketing Calendar Planning, DED/DTCM permits including online monthly & annual retail participation permit.


• Special Event - GITEX Set up Planning & Coordination. Coordinate with SGE and malls. Negotiate rental.


• Manage SGE in-store Launch Events

Retail Operations:

• Fit out: Timely completion within 45-60 days, coordination with mall management, negotiating quotes from fit-out contractors.


• Merchandising Design & Layout Approval -Focus on layout measurement, EOL strategies.


• Roadshow Negotiation & Set up: Negotiations for prime locations, rentals, and roadshow periods.


• Operational Fixes Requiring Fit-Out Contractor: Handling tile, strip light, and paint reworks.

Partnerships:

• Bank Partnership Voucher Sales – drive sales through the channel with direct engagement with bank and financial partners.


• Bank Partnership Device Sales - drive sales through the channel with direct engagement with bank and financial partners.


• Loyalty, EPP and Co-op partnerships: Engage with Malls, Govt, semi-govt entities, loyalty program owners and managers to drive cross channel customer acquisition and transactions.


• Mall Marketing, Mall Operations, RDD | Ecommerce Platforms - Account Managers, Escalation Matrix | Co-marketing Brands. Collaborating for maximum sales during pre-orders and campaigns.

Ecommerce & Digital:

• Development of Ecommerce Channels: Focus on increasing channels of customer acquisition for Jacky's website. Occasional support for issues on Amazon, Noon, Carrefour. Trust-building, fraud prevention strategies, order management.


• Website Development: Negotiating for UI/UX improvement, new extensions, integrations. Vendor management.


• CRM Implementation: Challenges include data identification, MoEngage usage, online-offline data integration.

Desired Candidate Profile

• Bachelor's degree in marketing or related field.


• A minimum of 3-5 years of experience in marketing.


• Experience in the same industry or related field is preferred.


• Certifications in digital marketing or related areas are a plus.


• Strong analytical and problem-solving skills.


• Excellent written and verbal communication skills.


• Ability to work well in a team and collaborate with diverse stakeholders.


• Highly creative with a strong attention to detail.


• Proficiency in digital marketing tools and platforms.