Senior Manager Distribution

adidas; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

adidas in Dubai, United Arab Emirates, seeks a seasoned distributor management professional to drive growth across EMC distributor markets. You will lead assigned distributor partners, manage commercial performance, and align GTM and sell-in/sell-out initiatives with adidas strategies.

Responsibilities include developing annual business plans, expanding markets, and ensuring forecasting accuracy. The role emphasizes stakeholder management, advanced Excel/PowerPoint, and a data-driven,

Qualifications

• 5-8 years experience in Distributor Management, Sales, Key Account Management or Business Development within sporting goods, fashion, FMCG or retail industries.
• University degree in Business, Marketing or related field.

Responsibilities

• Develop annual business plans, budgets and forecasts for distributor markets.
• Identify market expansion opportunities and optimize distributor networks.
• Monitor market trends and competitor activity; provide leadership with strategic recommendations.
• Ensure adherence to adidas standards, inventory health, forecasting accuracy, and cross-functional execution.
• Develop distributor capabilities and foster a high-performance culture through coaching.

Skills

Distributor management

Negotiation

Communication

Planning

Forecasting

Commercial acumen

Stakeholder management

Analytical skills

Excel

PowerPoint

Education

University degree in Business/Marketing

Job description

Purpose & Overall Relevance for the Organisation

Drive profitable and sustainable growth across distributor markets within EMC. Ensure adidas brand leadership through best-in-class distributor management, GTM execution, sell-in and sell-out excellence, and partner capability development.

Lead assigned distributor partners across EMC. Own commercial performance, drive revenue growth, manage seasonal sell-in, support sell-out initiatives, and ensure alignment with adidas strategies.

Strategic Planning & Business Development

Develop annual business plans, budgets and forecasts. Identify market expansion opportunities, optimize distributor networks, and drive market share growth.

Market & Competitive Analysis

Monitor market trends, competitor activity, consumer behavior and provide recommendations to leadership.

Operational Excellence & Compliance

Ensure adherence to adidas standards, inventory health, forecasting accuracy, GTM milestones, and cross-functional execution.

People & Capability Development

Develop distributor capabilities and foster a high-performance culture through coaching and best-practice sharing.

KPIs

• Standard Margin
• Profitability
• OB Conversion
• Sell-Out Performance
• Market Share Growth
• Forecast Accuracy
• Inventory Health

Knowledge, Skills and Abilities

Strong distributor management, negotiation, communication, planning, forecasting, commercial acumen, stakeholder management and analytical skills. Advanced Excel and PowerPoint capabilities.

Requisite Education and Experience / Minimum Qualifications

5-8 years experience in Distributor Management, Sales, Key Account Management or Business Development within sporting goods, fashion, FMCG or retail industries. University degree in Business, Marketing or related field.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.