Senior Social Media & Paid Ads Lead — Client Strategy

Pluspointdigital; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Job summary

Pluspointdigital in Dubai is looking for a Senior Social Media Marketing Specialist to lead social media strategy and execution across various platforms. This role emphasizes agency-style client management and requires 2-3 years of social media marketing experience, particularly in managing paid campaigns.

The successful candidate will have a Bachelor's degree in a relevant field and a strong portfolio in content strategy. Responsibilities include coordinating content creation and analyzing campaign performance.

Qualifications

• 2-3 years in social media marketing, agency experience preferred.
• Hands-on experience managing paid campaigns on Meta, TikTok, and Snapchat.
• Strong portfolio of content strategy and client coordination.

Responsibilities

• Lead social media strategy and execution across platforms.
• Plan monthly content calendars aligned with client goals.
• Create and manage paid ad campaigns on multiple platforms.
• Coordinate with designers and content writers.
• Track campaign performance and suggest data-driven optimizations.
• Manage direct client communication for briefs and updates.
• Supervise junior team members and review output quality.

Skills

Social media strategy

Client management

Paid advertising execution

Content calendar planning

Analytics reporting

Education

Bachelor's degree in Marketing, Mass Communication, or related field

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

LinkedIn Ads

Job description

Pluspointdigital in Dubai is looking for a Senior Social Media Marketing Specialist to lead social media strategy and execution across various platforms. This role emphasizes agency-style client management and requires 2-3 years of social media marketing experience, particularly in managing paid campaigns.

The successful candidate will have a Bachelor's degree in a relevant field and a strong portfolio in content strategy. Responsibilities include coordinating content creation and analyzing campaign performance.