Head of Social (Agency - Arabic speaker)

Talent Higher; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Talent Higher, a Dubai-based marketing agency, seeks a bilingual Head of Social to lead strategy, storytelling and performance across B2G, B2B and B2C client portfolios.

This senior, hands-on agency leader will present strategic direction to senior clients while getting involved in copy, content planning and campaign delivery when needed, driving growth and measurable business outcomes.

Qualifications

• 7+ years’ experience in social-media marketing; agency experience preferred.
• Native or fluent Arabic and English.
• Proven experience leading social strategy and campaigns across multiple brands/sectors.
• Strong understanding of social platforms, algorithms, content strategy, influencer marketing, paid social and analytics.
• Experience working with government entities and/or Free Zones is highly desirable.
• Proven experience leading and developing a social-media team.
• Strong client-facing, presentation and stakeholder-management skills.
• Commercially minded, able to connect social performance to business outcomes.
• Experience contributing to pitches and agency-growth initiatives.

Responsibilities

• Develop and lead social-media strategies aligned with client objectives, business goals and market trends.
• Oversee social content creation, curation and delivery across platforms and client accounts.
• Lead campaigns end-to-end - from strategy and execution through optimisation, reporting and recommendations.
• Drive audience growth, engagement, lead generation and measurable commercial outcomes.
• Act as the senior social-media advisor for clients, providing strategic recommendations and thought leadership.
• Partner with Creative, Performance Marketing, PR and Account Management teams on integrated campaigns.
• Build relationships with influencers, media partners, platform representatives and other stakeholders.
• Identify emerging platforms, trends and new opportunities for both clients and the agency.
• Lead, mentor and develop the social team, setting clear processes, standards and best practices.
• Support business growth through pitches, proposals and new-business opportunities.
• Own and strengthen the agency’s own social presence and positioning.

Skills

Social strategy

Agency leadership

Arabic & English

Influencer marketing

Paid social

Analytics

Client management

Team development

Job description

Our client, a Dubai-based marketing and advertising agency, is looking for a bilingual Head of Social to lead strategy, storytelling and performance across a portfolio spanning B2G, B2B and B2C clients.

This is a senior, hands-on agency leadership role for someone equally confident presenting strategic direction to senior clients and getting involved in copy, content planning and campaign delivery when needed.

Key responsibilities:

• Develop and lead social-media strategies aligned with client objectives, business goals and market trends
• Oversee social content creation, curation and delivery across platforms and client accounts
• Lead campaigns end-to-end - from strategy and execution through optimisation, reporting and recommendations
• Drive audience growth, engagement, lead generation and measurable commercial outcomes
• Act as the senior social-media advisor for clients, providing strategic recommendations and thought leadership
• Partner with Creative, Performance Marketing, PR and Account Management teams on integrated campaigns
• Build relationships with influencers, media partners, platform representatives and other stakeholders
• Identify emerging platforms, trends and new opportunities for both clients and the agency
• Lead, mentor and develop the social team, setting clear processes, standards and best practices
• Support business growth through pitches, proposals and new-business opportunities
• Own and strengthen the agency’s own social presence and positioning

Requirements:

• 7+ years’ experience in social-media marketing, with essential agency experience
• Native or fluent Arabic and English
• Proven experience leading social strategy and campaigns across multiple brands/sectors
• Strong understanding of social platforms, algorithms, content strategy, influencer marketing, paid social and analytics
• Experience working with government entities and/or Free Zones is highly desirable
• Proven experience leading and developing a social-media team
• Strong client-facing, presentation and stakeholder-management skills
• Commercially minded, able to connect social performance to business outcomes
• Experience contributing to pitches and agency-growth initiatives