Senior Social Media Leader - Strategy & Growth Architect

Salt; Abu Dhabi; Vor Ort; AED 500.000 - 800.000; Vollzeit

Zusammenfassung

Salt in Abu Dhabi is seeking a Head of Social Media to lead digital and social strategy at a senior level. You will shape an online presence, grow audiences, and drive measurable marketing impact by guiding teams, creators, and partners.

The role blends creativity with data-driven decision making in a fast-paced environment. The ideal candidate has 10+ years in social/digital marketing, strong leadership, and fluency in English (Arabic advantageous).

Qualifikationen

• Bachelor’s degree required; fluency in English is essential, Arabic would be advantageous.
• Over 10 years in social media, digital marketing, content, or integrated communications.
• Proven leadership of teams, agencies, and senior stakeholders.
• Strong strategic capability with evidence of audience growth and engagement.
• Deep knowledge of social platforms, influencer marketing, paid media, and analytics.
• Excellent project management and communication skills in fast-moving environments.

Aufgaben

• Set the strategic direction for digital and social channels aligning with brand priorities.
• Lead major content initiatives, activations, and influencer partnerships across platforms.
• Use data to identify opportunities, optimize activity and improve marketing effectiveness.
• Advise senior stakeholders on best practices and platform opportunities.
• Oversee agencies and digital projects with clear accountability and results.
• Build and develop a high-performing team fostering innovation and collaboration.

Kenntnisse

Leadership experience

Digital marketing strategy

Audience growth

Social platforms

Project management

Communication skills

English fluency

Arabic advantageous

SEO familiarity

Ausbildung

Bachelor's degree

Tools

SEO tools

Publishing tools

Jobbeschreibung

Salt in Abu Dhabi is seeking a Head of Social Media to lead digital and social strategy at a senior level. You will shape an online presence, grow audiences, and drive measurable marketing impact by guiding teams, creators, and partners.

The role blends creativity with data-driven decision making in a fast-paced environment. The ideal candidate has 10+ years in social/digital marketing, strong leadership, and fluency in English (Arabic advantageous).