Remote Senior Paid Social Marketing Specialist

Abu Dhabi Commercial Bank; Abu Dhabi; Remote; AED 212,000 - 357,000; Full time

Benefits offered by this job

Competitive salary and variable pay

Remote working options

Learning and development opportunities

Job summary

Abu Dhabi Commercial Bank is seeking a seasoned Digital Marketing professional to shape and execute paid social strategies across Facebook/Instagram, LinkedIn, and other channels. You will drive performance-driven campaigns, measure ROI, and coordinate with stakeholders to meet business goals in the UAE market.

You will lead competitive analysis, optimize campaigns, and report insights to leadership. The role offers remote-friendly options and a strong emphasis on development and learning within

Qualifications

• 5+ years of experience in managing paid, owned and earned digital channels and stakeholder management.
• Hands-on setup, execution and optimization of paid media campaigns across Google Ads, Meta Ads and LinkedIn Ads.

Responsibilities

• Design and implement paid social strategy for the Bank and contribute to the development of bank-wide digital marketing strategy across paid social channels.
• Manage performance-driven paid social campaigns across channels to drive business results.
• Set campaign strategy, research channels and analyze competitors to inform future campaigns.
• Oversee campaign activity to ensure successful execution and optimization.
• Monitor ADCB marketplace, analyze feedback, and propose future campaign improvements.
• Lead social media strategy through research, benchmarking, and audience identification.
• Set up and optimise company pages on platforms to increase visibility of content.
• Moderate user-generated content per policy across communities.
• Coordinate influencer marketing strategies and report ROI of campaigns.
• Analyze campaign performance to meet KPIs and stakeholder expectations.
• Oversee community management and coordinate with vendors and contact center teams.
• Prepare reports and presentations to demonstrate paid social impact.
• Analyze how paid social integrates with other media and leverage new tools.
• Coordinate with data suppliers to develop data visualization and presentation.
• Adhere to policies and deliver consistent service standards.
• Manage own development per bank policies to maximize performance.
• Apply ADCB Service Standards in all interactions.

Skills

Paid social campaigns

Digital marketing

Campaign analytics

Facebook/Instagram Manager

Google Analytics

DV360

SEO/GEO

Programmatic advertising

Education

Master’s Degree in Marketing or Business Development

Tools

DV360

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

Abu Dhabi Commercial Bank is seeking a seasoned Digital Marketing professional to shape and execute paid social strategies across Facebook/Instagram, LinkedIn, and other channels. You will drive performance-driven campaigns, measure ROI, and coordinate with stakeholders to meet business goals in the UAE market.

You will lead competitive analysis, optimize campaigns, and report insights to leadership. The role offers remote-friendly options and a strong emphasis on development and learning within