Head of Social Media (EMIRATI)

Salt; Abu Dhabi; On-site; AED 500,000 - 800,000; Full time

Job summary

Salt in Abu Dhabi is seeking a Head of Social Media to lead digital and social strategy at a senior level. You will shape an online presence, grow audiences, and drive measurable marketing impact by guiding teams, creators, and partners.

The role blends creativity with data-driven decision making in a fast-paced environment. The ideal candidate has 10+ years in social/digital marketing, strong leadership, and fluency in English (Arabic advantageous).

Qualifications

• Bachelor’s degree required; fluency in English is essential, Arabic would be advantageous.
• Over 10 years in social media, digital marketing, content, or integrated communications.
• Proven leadership of teams, agencies, and senior stakeholders.
• Strong strategic capability with evidence of audience growth and engagement.
• Deep knowledge of social platforms, influencer marketing, paid media, and analytics.
• Excellent project management and communication skills in fast-moving environments.

Responsibilities

• Set the strategic direction for digital and social channels aligning with brand priorities.
• Lead major content initiatives, activations, and influencer partnerships across platforms.
• Use data to identify opportunities, optimize activity and improve marketing effectiveness.
• Advise senior stakeholders on best practices and platform opportunities.
• Oversee agencies and digital projects with clear accountability and results.
• Build and develop a high-performing team fostering innovation and collaboration.

Skills

Leadership experience

Digital marketing strategy

Audience growth

Social platforms

Project management

Communication skills

English fluency

Arabic advantageous

SEO familiarity

Education

Bachelor's degree

Tools

SEO tools

Publishing tools

Job description

We are hiring a 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢­a for a senior marketing leadership opportunity in 𝐀𝐛𝐮 𝐃𝐡𝐚𝐛𝐢.

This role is suited to an experienced digital and social leader who can shape a strong online presence, build audience relevance, lead high-performing teams, and use creativity and data to deliver measurable marketing impact.

Key Responsibilities

• Set the strategic direction for digital and social channels, ensuring content, campaigns, and audience engagement support wider brand and marketing priorities.
• Lead major content initiatives, social activations, influencer partnerships, and real-time digital moments, maintaining a distinctive and consistent presence across platforms.
• Use audience behaviour, sentiment, campaign results, and channel performance to identify opportunities, optimise activity, and strengthen marketing effectiveness.
• Advise senior stakeholders on digital and social best practice, emerging trends, platform opportunities, and the role of social media within broader marketing initiatives.
• Oversee agency relationships and complex digital projects, ensuring strong creative standards, clear accountability, effective delivery, and measurable results.
• Build and develop a high-performing team, creating an environment that encourages innovation, collaboration, strong execution, and continuous improvement.

Requirements

• 10+ years of experience across social media, digital marketing, content, or integrated communications within a recognised brand.
• Proven leadership experience, including responsibility for teams, external agencies, major campaigns, and multiple senior stakeholders.
• Strong strategic capability with a track record of growing digital audiences, strengthening engagement, and translating marketing activity into measurable outcomes.
• Deep understanding of social platforms, content formats, influencer marketing, community behaviour, paid media, digital measurement, and social listening.
• Strong project management and communication skills, with the confidence to manage complex initiatives in fast-moving and highly visible environments.
• Bachelor’s degree required. Fluency in English is essential, while Arabic would be highly advantageous; familiarity with SEO and creative or publishing tools would also be beneficial.

What Makes This Role Strong

This is an opportunity to shape digital and social strategy at a senior level, combining creativity, audience insight, data, leadership, and innovation to build a powerful and highly engaging online presence.

***Only shortlisted candidates will be contacted***