Senior Social Campaigns Lead (Multi-Brand)

GMG; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

GMG is seeking a Social Media Executive in Dubai to drive complex campaigns across multiple brands. You will oversee end‑to‑end execution, manage calendars, and coordinate with Marketing, Creative, Brand teams and external agencies to deliver high‑impact content.

You will tailor content with strong copywriting, monitor KPIs, and provide insights for continuous improvement, while staying aligned with business priorities and platform updates.

Qualifications

• Advanced knowledge of major social platforms (IG, TikTok, Facebook, X, LinkedIn, YouTube, Snapchat).
• Advanced content creation and copywriting; tailored content across brands/audiences.
• Proficiency in scheduling/publishing via native and third‑party tools (Meta Business Suite, Hootsuite, Sprout Social, Later).
• Strong analytics for performance reporting and actionable insights.
• Experience managing social channels with a demonstrable portfolio (6+ years).

Responsibilities

• Execute large‑scale, multi‑brand social campaigns.
• Manage campaign calendars and prioritize tasks.
• Coordinate delivery across Marketing, Creative, Brand and external agencies.
• Lead influencer collaborations and content delivery.
• Monitor KPIs and provide post‑campaign analysis.
• Identify operational improvements to enhance delivery and efficiency.
• Ensure milestones and deadlines are met.
• Review content for quality and brand compliance before publication.
• Support paid social execution with asset coordination and monitoring.
• Keep stakeholders updated with campaign reports.

Skills

Platform expertise

Content creation

Copywriting

Analytics

Campaign management

Stakeholder coordination

Influencer collaborations

Brand consistency

Education

Bachelor's degree in Marketing, Communications, Media

Tools

Meta Business Suite

Hootsuite

Sprout Social

Later

CapCut

Canva

Adobe Express

Job description

GMG is seeking a Social Media Executive in Dubai to drive complex campaigns across multiple brands. You will oversee end‑to‑end execution, manage calendars, and coordinate with Marketing, Creative, Brand teams and external agencies to deliver high‑impact content.

You will tailor content with strong copywriting, monitor KPIs, and provide insights for continuous improvement, while staying aligned with business priorities and platform updates.