Senior Regional Marketing and Events Specialist

Remotedxb; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Twist Bioscience is seeking an experienced events marketing leader to drive regional campaigns across conferences, webinars, digital marketing and social media in the APAC region. You will partner with sales and the global commercial team to generate opportunities and accelerate growth.

You have 5+ years of events marketing within life sciences, strong English communication, and a track record of leading cross-functional teams and managing multi-project programs under commercial pressure.

Qualifications

• 5+ years of experience in events within the Life Sciences sector.
• Experience in events marketing campaign planning and budget management.
• Familiarity with SynBio products and NGS workflows.
• Proven experience working with sales teams to drive awareness and sales.
• Excellent spoken and written English communication skills.
• Experience managing cross-functional teams to deliver shared objectives.
• Ability to manage multiple projects in parallel under commercial pressure.

Responsibilities

• Oversee regionalization and tactical implementation of marketing campaigns including conferences, webinars, digital marketing, and social media.
• Provide marketing leadership to develop and execute aggressive marketing strategies for the APAC region.
• Capture market intelligence to identify opportunities and react to competitors.
• Coordinate the creation and maintenance of a regionalized library of marketing collateral.
• Support the Sales team through campaigns, promotions, and on-the-ground conference support.
• Ensure a steady stream of marketing qualified leads for sales teams.
• Collaborate with the global commercial team to meet revenue and growth targets.

Skills

English communication

Cross-functional leadership

Sales collaboration

Education

BSc or higher in Biology or related field

Tools

Salesforce

Marketo

Job description

Responsibilities

• Oversee regionalization and tactical implementation of marketing campaigns including conferences, webinars, digital marketing, and social media
• Provide marketing leadership to develop and execute aggressive marketing strategies for the APAC region
• Capture market intelligence to identify opportunities and react to competitors
• Coordinate the creation and maintenance of a regionalized library of marketing collateral
• Support the Sales team through campaigns, promotions, and on-the-ground conference support
• Ensure a steady stream of marketing qualified leads for sales teams
• Collaborate with the global commercial team to meet revenue and growth targets

Requirements

• 5+ years of experience in events within the Life Sciences sector
• Experience in events marketing campaign planning and budget management
• Familiarity with SynBio products and NGS workflows
• Proven experience working with sales teams to drive awareness and sales
• Excellent spoken and written English communication skills
• Experience managing cross-functional teams to deliver shared objectives
• Ability to manage multiple projects in parallel under commercial pressure

Preferred Qualifications

• BSc or higher in Biology or a related field
• Familiarity with Biopharmaceutical Discovery and Development or Molecular Diagnostics
• Experience with Salesforce and Marketo
• Proficiency in additional languages

About the Company

Twist Bioscience synthesizes genes from scratch, known as \"writing\" DNA. Our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers in fields such as health care, agriculture, industrial chemicals, and data storage.