B2B Marketing Lead

Remotedxb; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

Fitt Talent Partners is recruiting for a marketing leader to design and execute lifecycle campaigns for healthcare providers, clinics, and enterprise prospects, owning the go-to-market strategy for new B2B products. You will develop funnel strategies from awareness through onboarding to drive HCP activation and retention, and translate microbiome science into compelling B2B messaging.

You will run targeted B2B campaigns on Meta, LinkedIn, and Google, collaborating with sales, partnerships, and

Qualifications

• 4+ years in B2B marketing, preferably healthtech, lab testing or clinical diagnostics.
• Experience with functional medicine, integrative MDs, or longevity clinics.
• Ability to distill complex scientific topics into digestible narratives for healthcare professionals.
• Strong understanding of the B2B2C dynamic.
• Marketing analytics mindset with experience optimizing for ROI.
• Strong written communication and collaboration skills.

Responsibilities

• Design and execute lifecycle marketing campaigns for healthcare providers, clinics, and enterprise prospects.
• Own the go-to-market strategy for new B2B products or enterprise offerings.
• Develop funnel strategies from awareness through onboarding to drive HCP activation and retention.
• Translate complex microbiome science into compelling B2B messaging, webinars, and white papers.
• Run targeted B2B campaigns on platforms like Meta, LinkedIn, and Google.
• Collaborate with sales, partnerships, and operations teams to nurture pipeline.
• Manage agency or contractor relationships as needed.

Skills

Marketing analytics

Written communication

Collaboration

ROI optimization

Education

Registered Dietitian

Clinical nutrition background

Tools

Zoho CRM

HubSpot

Klaviyo

SendGrid

Job description

Responsibilities

• Design and execute lifecycle marketing campaigns for healthcare providers, clinics, and enterprise prospects
• Own the go-to-market strategy for new B2B products or enterprise offerings
• Develop funnel strategies from awareness through onboarding to drive HCP activation and retention
• Translate complex microbiome science into compelling B2B messaging, webinars, and white papers
• Run targeted B2B campaigns on platforms like Meta, LinkedIn, and Google
• Collaborate with sales, partnerships, and operations teams to nurture pipeline
• Manage agency or contractor relationships as needed

Requirements

• 4+ years in B2B marketing, preferably in healthtech, lab testing, or clinical diagnostics
• Experience working with functional medicine, integrative MDs, or longevity clinics
• Ability to distill complex scientific topics into digestible narratives for healthcare professionals
• Strong understanding of the B2B2C dynamic
• Marketing analytics mindset with experience optimizing for ROI
• Strong written communication and collaboration skills

Preferred Qualifications

• Registered Dietitian or clinical background in nutrition or functional medicine
• Experience with CRMs like Zoho or HubSpot, Klaviyo, or SendGrid
• Experience in a fast-paced Series A-B stage startup
• Familiarity with HCP marketplace platforms like Fullscript or Rupa Health

About the Company

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. The client is a fast-growing precision health company transforming how people understand and improve their health through advanced microbiome science.