Social Media Manager

Remotedxb; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

GeneDx in Dubai seeks an experienced Senior Social Media professional to lead organic content and editorial calendars. You will craft engaging posts for Facebook, Instagram, X, LinkedIn and YouTube, translate complex genomics topics for broad audiences, and collaborate with Creative and Customer Service teams on campaigns and risk issues.

With 7–10 years in social media and digital marketing, you will drive newsletters, employee advocacy, and storytelling in a regulated healthcare context while

Qualifications

• Bachelor's degree required.
• 7-10 years of experience in social media, content marketing, digital marketing, or communications.
• At least 3 years creating content across multiple social platforms.
• Experience managing social media editorial calendars, newsletters, and employee advocacy.
• Proficiency with social media management and analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.).
• Understanding of graphic design fundamentals using Canva, Adobe Photoshop, InDesign, or Illustrator.
• Professional expertise in crafting compelling B2B social content.
• Strong storytelling instincts and ability to translate complex topics.
• Excellent data analysis, reporting, and presentation skills.

Responsibilities

• Support the GeneDx social media strategy to meet company goals.
• Set and report on monthly and quarterly social media goals and improve processes.
• Identify and share platform and industry trends with marketing and leadership.
• Monitor competitor activity and emerging healthcare and biotech trends.
• Conceptualize and write organic social posts for major platforms.

Skills

Social media management

Content marketing

Digital marketing

B2B content

Storytelling

Data analysis

Reporting

Presentation

Education

Bachelor's degree

Tools

Google Analytics

Meta Business Suite

Sprout Social

Canva

Adobe Photoshop

InDesign

Illustrator

Job description

Responsibilities

• Support the GeneDx social media strategy to meet company short- and long-term goals
• Set and report on monthly and quarterly social media goals and improve internal processes
• Identify and share platform and industry trends to the marketing and leadership team
• Monitor competitor activity and emerging healthcare and biotech trends
• Conceptualize and write effective organic social posts for Facebook, Instagram, X, LinkedIn, and YouTube
• Design, develop, and manage the organic social publishing calendar
• Coordinate publishing timelines across campaigns, launches, and corporate initiatives
• Develop social media creative in partnership with the Creative team
• Test, measure, and improve the effectiveness of social content
• Manage and grow the LinkedIn newsletter strategy
• Lead and support the employee social advocacy program
• Identify new opportunities for social storytelling to humanize the brand mission
• Translate complex healthcare and genomics topics into accessible social content
• Manage day-to-day social monitoring, engagement, and community feedback
• Partner with customer service to follow up on DMs and elevate risk issues

Requirements

• Bachelor's degree
• 7-10 years of experience in social media, content marketing, digital marketing, or communications
• At least 3 years of professional experience creating content across multiple social platforms
• Experience managing social media editorial calendars, newsletters, and employee advocacy
• Proficiency with social media management and analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.)
• Understanding of graphic design fundamentals using Canva, Adobe Photoshop, InDesign, or Illustrator
• Professional expertise in crafting compelling B2B social content
• Strong storytelling instincts and ability to translate complex topics
• Excellent data analysis, reporting, and presentation skills

Preferred Qualifications

• Experience in the healthcare industry or a regulated environment
• Experience with B2B content strategy

About the Company

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is at the forefront of transforming healthcare through industry-leading exome and genome testing and interpretation services.