Senior PPC & Google Ads Strategist (Dubai)

KWS MIDDLE EAST; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

KWS MIDDLE EAST is seeking an experienced Certified PPC and Google Ads Specialist in Dubai. You will plan, execute, and optimize paid campaigns across Google and other platforms, driving targeted traffic and maximizing ROI.

The role demands strong analytics, strategic thinking, and collaboration with marketing and web teams. Ideal candidates hold a Bachelor's degree and a Google Ads/Analytics certification, with 4–5 years of hands-on experience managing campaigns.

Qualifications

• Bachelor's degree required.
• Google Ads, Analytics certified.
• 4–5 years of PPC experience planning, executing and optimizing campaigns.

Responsibilities

• Develop comprehensive PPC strategies aligned with business goals and audience
• Execute Google Ads campaigns with strong attention to bidding and targeting
• Optimize campaigns by analyzing metrics (CTR, CPC, CPA, ROAS) and adjusting budgets
• Collaborate with web team to improve landing pages and conversion rates
• Prepare regular performance reports and present insights to stakeholders
• Stay updated with paid advertising trends and new platforms.

Skills

Analytical thinking

Communication

Campaign optimization

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Google Analytics

Job description

KWS MIDDLE EAST is seeking an experienced Certified PPC and Google Ads Specialist in Dubai. You will plan, execute, and optimize paid campaigns across Google and other platforms, driving targeted traffic and maximizing ROI.

The role demands strong analytics, strategic thinking, and collaboration with marketing and web teams. Ideal candidates hold a Bachelor's degree and a Google Ads/Analytics certification, with 4–5 years of hands-on experience managing campaigns.