PPC Manager

Seal Infotech Pvt Ltd; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Seal Infotech Pvt Ltd in Dubai seeks an experienced PPC Manager to lead paid search initiatives across Google Ads and Bing. You will design effective strategies, optimize campaigns, manage budgets, and generate data-driven reports for management.

The role requires strong analytical skills, knowledge of SEO, and familiarity with analytics tools. Excellent communication and ability to work with multiple platforms and partners are essential.

Qualifications

• Minimum 5+ years of experience in IT and Advertising Industry.
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
• Working knowledge of analytics tools (Google Analytics, etc.)
• AdWords certification is a must
• Understanding of HTML and XML is a plus
• Excellent communication skills
• Analytical thinking with strong math skills

Responsibilities

• Participate in creating effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms e g Google AdWords Bing
• Keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management e g dashboards
• Write attractive and concise Ad copies
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Skills

PPC management

Digital marketing

SEO knowledge

Google Analytics

AdWords

Facebook Ads

Analytical thinking

Communication skills

HTML/XML understanding

Tools

Google Ads

Facebook Ads Manager

Bing Ads

Job description

Responsibilities

• Participate in creating effective paid search strategies
• launch and optimize various PPC campaigns
• Oversee accounts on search platforms e g Google AdWords Bing
• Keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management e g dashboards
• Write attractive and concise Ad copies
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC Ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Qualifications

• Minimum 5+ years of experience in IT and Advertising Industry.
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
• Working knowledge of analytics tools (Google Analytics, etc.)
• Preferred AdWords certification is must
• Understanding of HTML and XML is a plus
• Excellent communication skills
• Analytical thinking with strong math skills