PPC & Google Ads Specialist at KWS MIDDLE EAST

KWS MIDDLE EAST; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

KWS MIDDLE EAST is seeking an experienced Certified PPC and Google Ads Specialist in Dubai. You will plan, execute, and optimize paid campaigns across Google and other platforms, driving targeted traffic and maximizing ROI.

The role demands strong analytics, strategic thinking, and collaboration with marketing and web teams. Ideal candidates hold a Bachelor's degree and a Google Ads/Analytics certification, with 4–5 years of hands-on experience managing campaigns.

Qualifications

• Bachelor's degree required.
• Google Ads, Analytics certified.
• 4–5 years of PPC experience planning, executing and optimizing campaigns.

Responsibilities

• Develop comprehensive PPC strategies aligned with business goals and audience
• Execute Google Ads campaigns with strong attention to bidding and targeting
• Optimize campaigns by analyzing metrics (CTR, CPC, CPA, ROAS) and adjusting budgets
• Collaborate with web team to improve landing pages and conversion rates
• Prepare regular performance reports and present insights to stakeholders
• Stay updated with paid advertising trends and new platforms.

Skills

Analytical thinking

Communication

Campaign optimization

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Google Analytics

Job description

Job Description

Certified PPC & Google Ads Specialist Location: Dubai, Uae Overview: We are seeking an experienced and certified PPC (Pay-Per-Click) and Google Ads Pro with a minimum of 4-5 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across various platforms. The ideal candidate is not only skilled in campaign management but also possesses a deep understanding of digital marketing strategies, analytics, and conversion optimization. As a key member of our marketing team, you will be responsible for driving targeted traffic, maximizing ROI, and contributing to the overall growth of the company.

Responsibilities

1. Campaign Strategy and Planning: - Develop comprehensive paid advertising strategies aligned with business goals and target audience - Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign planning - Collaborate with cross-functional teams to align paid advertising efforts with overall marketing initiatives
2. Campaign Execution: - Create and set up paid ad campaigns across platforms especially on Google Ad campaigns along with paid search landing pages - Write compelling ad copy and design engaging ad creatives that resonate with the target audience - Implement effective bidding strategies, targeting options, and ad placements to optimize campaign performance
3. Monitoring and Optimization: - Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and more. - Analyze data to identify trends, insights, and areas for improvement - Adjust campaign parameters, budgets, and targeting to achieve optimal results
4. Conversion Optimization: - Collaborate with the web development team to ensure effective optimizations efforts and user experiences that enhance conversion rates - Implement A/B testing strategies to optimize ad creatives, landing pages, and other campaign elements
5. Budget Management: - Manage and allocate budgets effectively across various campaigns and platforms - Monitor spending to ensure campaigns are within budget and provide regular budget utilization reports
6. Reporting: - Generate regular and ad-hoc reports on campaign performance, providing insights and recommendations for improvement - Present performance reports to stakeholders, clearly communicating the impact of paid advertising efforts on business goals
7. Stay Current with Industry Trends: - Stay up-to-date with the latest trends, tools, and best practices in paid advertising and digital marketing - Identify opportunities to incorporate emerging platforms or techniques into the advertising strategy

Qualifications

• - Bachelor's degree in Marketing, Advertising, Business, or a related field
• - Certified Google Ads, Search Advertising and Analytics Expert
• - Minimum of 4-5 years of experience in planning, executing, and optimizing Google and other paid advertising campaigns
• - Strong understanding of digital marketing principles and strategies
• - Excellent analytical, problem-solving, and communication skills
• - Proven track record of driving successful paid advertising campaigns and achieving targeted KPIs
• - Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously

Job Type: Full-time

Work Location: In person