Senior Paid Media Lead – Meta, Google, TikTok & Snapchat

THA Venues, Parks & Resorts; Dubai; Sur place; AED 180 000 - 300 000; Plein temps

Résumé du poste

THA Venues, Parks & Resorts in Dubai Production City is seeking a Senior Digital Marketing Executive to lead paid media campaigns across Meta, Google Ads, TikTok and Snapchat. This hands-on role starts immediately and runs through 15 January 2027, with potential extension.

You will own campaigns from planning to reporting, set up tracking with GA4/GTM, build Looker Studio dashboards, manage external agencies, and optimize for CTR, CPC, ROAS while collaborating with CRM data.

Qualifications

• Proven hands-on experience managing paid media campaigns from planning through optimisation and reporting.
• Experience personally setting up campaigns on Meta, Google Ads, TikTok and Snapchat.
• Practical experience setting up tracking, events, pixels, UTMs, GA4 and GTM.
• Strong ability to read performance data and act on it.
• Experience working with CRM data and building reports in Excel and Looker Studio.
• Experience managing digital marketing agencies.

Responsabilités

• Plan, set up and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok and Snapchat.
• Build full-funnel campaigns that drive awareness, interest and purchases, including retargeting for warm audiences.
• Set up and check GA4, GTM, pixels, events and UTMs to ensure enquiries and sales are tracked.
• Keep data accurate across platforms for trusted results.
• Analyse results, identify reasons for weak performance, and take action to improve outcomes and control costs.
• Present clear results and recommendations using Excel and Looker Studio.
• Manage digital marketing agencies and review their work and deadlines.

Connaissances

Paid media management

Campaign setup

Data-driven optimization

Performance reporting

CRM data analysis

Agency management

Outils

GA4

Google Tag Manager

Looker Studio

Excel

Meta Ads Manager

TikTok Ads

Snapchat Ads

Description du poste

THA Venues, Parks & Resorts in Dubai Production City is seeking a Senior Digital Marketing Executive to lead paid media campaigns across Meta, Google Ads, TikTok and Snapchat. This hands-on role starts immediately and runs through 15 January 2027, with potential extension.

You will own campaigns from planning to reporting, set up tracking with GA4/GTM, build Looker Studio dashboards, manage external agencies, and optimize for CTR, CPC, ROAS while collaborating with CRM data.