Chief Marketing Officer

Confidential Careers; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Confidential Careers is seeking a Commercially driven Chief Marketing Officer to lead the global marketing strategy for an international mobile business based in Dubai. The role focuses on brand strength, customer acquisition, and lifetime value across prepaid, postpaid, and digital channels.

As a hands-on leader, you will align brand, digital performance, CVM and local market execution under a clear commercial plan, delivering measurable growth and operating with strong governance.

Qualifications

• Senior leadership experience in consumer telecoms or mobility markets.
• Proven track record delivering measurable growth across multiple countries.
• Strong understanding of prepaid/postpaid and digital channels.

Responsibilities

• Define and execute global marketing strategy aligned with business objectives.
• Lead campaigns across brand, performance marketing and customer insights.
• Oversee budget, governance, and ROI across markets and channels.
• Develop and mentor global and country marketing teams.

Skills

Senior marketing leadership

multi-country leadership

digital acquisition

brand development

budget management

Education

Bachelor's degree in Marketing or Business

MBA advantageous

Job description

Role Overview

We are seeking a commercially driven Chief Marketing Officer to lead the global marketing strategy across our international mobile business.

The CMO will be responsible for building brand strength, accelerating customer acquisition and improving customer lifetime value across prepaid, postpaid and digital channels. The role will bring together brand, digital performance, customer marketing and local market execution under a clear commercial plan.

This is a hands-on leadership position requiring deep consumer telecom experience, strong commercial judgement and a proven ability to turn marketing investment into measurable growth.

Key Responsibilities

Global Marketing Strategy

• Develop and deliver the global marketing strategy, translating business objectives into clear priorities, budgets and country plans.
• Balance consistent global brand positioning with the needs of individual markets, customer segments and distribution channels.
• Partner with commercial and country leadership to grow subscribers, revenue and market share.

Brand, Proposition and Customer Insight

• Strengthen the company’s positioning, customer promise and brand identity across markets.
• Use customer research, competitor analysis and market insight to identify growth opportunities.
• Work with Product and Pricing to develop and launch compelling prepaid, postpaid, data and international calling propositions.
• Lead integrated campaigns that give customers clear reasons to choose and stay with the brand.

Digital Acquisition and Online Growth

• Lead paid media, SEO, affiliates, social media, influencer marketing and strategic brand partnerships.
• Grow online and app acquisition, improving conversion across the customer journey.
• Establish clear accountability for customer acquisition cost, return on advertising spend and acquisition quality.
• Build internal marketing capability and manage agencies against measurable outcomes.

Customer Value and Retention

• Partner with CVM leadership to improve onboarding, engagement, recharge frequency, retention and customer lifetime value.
• Align acquisition campaigns with lifecycle communications, cross-sell and upsell activity.
• Use customer segmentation and behavioural data to improve campaign relevance and reduce churn.

Retail and Channel Marketing

• Support SIM sales through effective retail, dealer and distributor marketing.
• Develop trade campaigns, point-of-sale materials and local activation plans with country sales teams.
• Ensure brand and promotional execution is consistent across physical and digital customer touchpoints.

Performance, Budget and Governance

• Own the global marketing budget and allocate investment according to market opportunity and performance.
• Establish consistent reporting, attribution and campaign measurement across countries.
• Review performance regularly and redirect spending where returns are strongest.
• Ensure marketing communications meet applicable advertising, privacy and telecom requirements.

Leadership and Operating Model

• Lead and develop global and country marketing teams with clear responsibilities and performance expectations.
• Build effective working relationships with Sales, Product, Pricing, CVM, Creative, Technology and Finance.
• Present marketing plans, investment proposals and results to senior leadership and the Board.
• Improve execution speed through clear planning, approval and reporting processes.

Experience and Qualifications

• Significant senior marketing leadership experience within consumer telecoms, with a strong MNO/MVNO background.
• Proven experience leading marketing across multiple countries.
• Strong understanding of prepaid and postpaid mobile businesses, customer economics and retail distribution.
• Demonstrable success in digital acquisition, brand development and integrated marketing.
• Experience managing substantial budgets and delivering measurable commercial returns.
• Track record of building teams and improving marketing capability.
• Experience working with multicultural customer segments and adapting campaigns to local markets.
• Degree in Marketing, Business or a related discipline; an MBA or relevant postgraduate qualification would be advantageous.

What Success Looks Like

• Growth in quality subscriber acquisition and marketing-attributable revenue.
• Improved acquisition cost, conversion and customer lifetime value.
• Stronger brand awareness and consideration in priority markets.
• More effective coordination between global marketing and country teams.
• Clear visibility of marketing performance and return on investment.

Working Arrangements

Based at our Dubai Media City headquarters, working Monday to Friday, 10:00–19:00. This is an office-based role.