Growth Manager, Remittance

Astra Tech; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Astra Tech in Dubai is seeking a Growth Manager to drive acquisition, activation, retention, and revenue growth across remittance products. You will own end-to-end customer lifecycle, partnering with Growth, Product, Marketing, CRM, Analytics, and Business teams to test and scale initiatives.

The role requires strong analytical skills, hands-on execution, and experience scaling fintech or payments products.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5-8 years of experience in Growth, Product Marketing, Performance Marketing, CRM, or Digital Marketing.
• Experience in FinTech, Payments, Banking, E-commerce, or Consumer Internet products.
• Strong analytical and problem-solving skills.
• Experience with SQL and Excel; familiarity with BI tools such as Tableau, Power BI, or Looker is preferred.
• Experience with product analytics platforms (e.g., Amplitude, Mixpanel, GA4).
• Knowledge of attribution tools (e.g., AppsFlyer, Adjust) is an advantage.

Responsibilities

• Develop and execute growth strategies across the entire customer lifecycle.
• Identify new customer acquisition opportunities across digital, offline, partnerships, and referral channels.
• Optimize customer acquisition cost (CAC) while maximizing quality users.
• Manage paid performance marketing, referrals, partnerships, influencers, affiliates, and offline acquisition.
• Work with Brand and Performance Marketing teams to improve campaign effectiveness.
• Own customer engagement through Push Notifications, In-App Messaging, Email, SMS, WhatsApp, and other owned channels.
• Design personalized lifecycle journeys for onboarding, activation, repeat transactions, retention, and reactivation.
• Run A/B tests across pricing, FX offers, cashback, messaging, landing pages, and customer journeys.
• Develop hypotheses, prioritize experiments, analyze results, and scale winning initiatives.
• Partner with Product and Engineering teams to improve customer journeys.
• Increase adoption of new features and remittance capabilities.
• Build dashboards to monitor acquisition, activation, retention, transaction frequency, and LTV.
• Analyze customer cohorts, funnel performance, and behavioral trends.
• Present insights and recommendations to senior leadership.
• Plan and execute seasonal campaigns such as Ramadan, Eid, Independence Days, Salary Days, and corridor-specific promotions.
• Coordinate campaign execution across Growth, CRM, Product, Creative, Finance, and Operations.
• Own Growth and Marketing budgets.
• Forecast campaign ROI and optimize spend allocation.
• Track incentive utilization and campaign performance.

Skills

Growth strategy

Customer lifecycle management

Analytical thinking

Execution skills

Cross-functional collaboration

Performance marketing

CRM

Education

Bachelor's degree in Business, Marketing, Engineering, Economics, or related field

Tools

SQL

Excel

Tableau

Power BI

Looker

Amplitude

Mixpanel

GA4

AppsFlyer

Adjust

Job description

Role Summary We are looking for a data-driven and customer-obsessed Growth Manager to drive acquisition, activation, retention, and revenue growth for our Remittance business. This role sits at the intersection of Growth, Product, Marketing, CRM, Analytics, and Business, owning the end-to end customer lifecycle while continuously experimenting to improve key business metrics. The ideal candidate combines analytical thinking with strong execution capabilities and has experience scaling fintech, payments, banking, Telecom or consumer digital products.

Responsibilities

Growth Strategy

• Develop and execute growth strategies across the entire customer lifecycle.
• Identify new customer acquisition opportunities across digital, offline, partnerships, and referral channels.

Customer Acquisition

• Optimize customer acquisition cost (CAC) while maximizing quality users.
• Manage paid performance marketing, referrals, partnerships, influencers, affiliates, and offline acquisition.
• Work with Brand and Performance Marketing teams to improve campaign effectiveness.

CRM & Lifecycle Marketing

• Own customer engagement through Push Notifications, In-App Messaging, Email, SMS, WhatsApp, and other owned channels.
• Design personalized lifecycle journeys for onboarding, activation, repeat transactions, retention, and reactivation.

Experimentation & Optimization

• Run A/B tests across pricing, FX offers, cashback, messaging, landing pages, and customer journeys.
• Develop hypotheses, prioritize experiments, analyze results, and scale winning initiatives.

Product Growth

• Partner with Product and Engineering teams to improve customer journeys.
• Increase adoption of new features and remittance capabilities.

Analytics & Insights

• Build dashboards to monitor acquisition, activation, retention, transaction frequency, and LTV.
• Analyze customer cohorts, funnel performance, and behavioral trends.
• Present insights and recommendations to senior leadership.

Campaign Management

• Plan and execute seasonal campaigns such as Ramadan, Eid, Independence Days, Salary Days, and corridor-specific promotions.
• Coordinate campaign execution across Growth, CRM, Product, Creative, Finance, and Operations.

Budget Management

• Own Growth and Marketing budgets.
• Forecast campaign ROI and optimize spend allocation.

Track incentive utilization & campaign performance

• Track incentive utilization and campaign performance.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Economics, or related field.
• 5-8 years of experience in Growth, Product Marketing, Performance Marketing, CRM, or Digital Marketing.
• Experience in FinTech, Payments, Banking, E-commerce, or Consumer Internet products.
• Strong analytical and problem-solving skills.
• Experience with SQL and Excel; familiarity with BI tools such as Tableau, Power BI, or Looker is preferred.
• Experience with product analytics platforms (e.g., Amplitude, Mixpanel, GA4).
• Knowledge of attribution tools (e.g., AppsFlyer, Adjust) is an advantage.