Senior Marketing Specialist

Tanqeeb; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Kavak seeks a dynamic marketing leader to own GCC initiatives, integrating brand, performance, and strategy across online and offline campaigns. You will manage key agency relationships and align investments with business impact to fuel growth in a fast-moving market.

The role demands cross-functional collaboration, strategic thinking, and a growth mindset to stay ahead of competitors and pivot as needed.

Qualifications

• Bachelor's degree in Marketing, Media and/or Social Media required.
• 3–5 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail with rigorous campaign execution and AI reporting.
• Market-savvy with understanding of consumer behavior and competitive dynamics.

Responsibilities

• Campaign Leadership: create, lead, and execute integrated marketing campaigns across online and offline channels.
• Channel Partnerships: identify, build, and manage strategic channel partnerships to expand reach and value.
• Media Agency Management: coordinate and oversee media agency efforts end-to-end including planning and optimization.
• Cross-Functional Collaboration: work with Strategy to allocate marketing funds and assess impact.
• Upper-Funnel Growth: develop and lead brand awareness and consideration initiatives with measurable downstream impact.
• Market Intelligence: conduct competitive analysis to keep Kavak's proposition sharp.

Skills

Campaign management

Cross-functional collaboration

Strategic thinking

Growth mindset

Agility

Education

Bachelor's degree in Marketing/Media/Social Media

Tools

GA4/Analytics

Looker Studio/Power BI

Meta Ads Manager

Google Ads

TikTok Ads Manager

Programmatic/DSP platforms

HubSpot / Salesforce Marketing Cloud

Asana / Monday.com / Trello

Canva / Adobe Creative Suite / Figma

SEMrush / Similarweb

Google Workspace / Slack

Job description

Job description

Drive and own the marketing initiatives for GCC operations. This role sits at the intersection of brand, performance, and strategy — leading integrated campaigns across online and offline channels, managing key agency and partner relationships, and ensuring marketing investment is tightly aligned with business impact. You'll be a critical voice in shaping how Kavak grows its funnel and stays ahead of a fast-moving, competitive market.

Key Responsibilities

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across both online (digital, social, performance) and offline (OOH, print, events, activations) channels.
• Channel Partnerships: Identify, build, and manage strategic channel partnerships that expand Kavak's reach and drive incremental value.
• Media Agency Management: Coordinate and oversee media agency efforts end-to-end — from briefing and planning through execution, optimization, and performance reporting.
• Cross-Functional Collaboration: Partner closely with the Strategy team to determine where marketing funding should be allocated and to assess the business impact of each campaign.
• Upper-Funnel Growth: Develop and lead upper-funnel marketing initiatives (brand awareness, consideration) with a clear line of sight to how they translate into downstream conversion.
• Market Intelligence: Conduct ongoing competitive analysis to track what competitors are offering, identifying gaps and opportunities to keep Kavak's proposition sharp and differentiated.

Requirements

Skills and Qualifications

• Bachelor's degree in Marketing, Media and / or Social Media
• 3–5 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail, with a rigorous approach to campaign execution and AI reporting.
• Market-savvy, with a sharp understanding of consumer behavior and competitive dynamics.
• Agility to pivot quickly and refocus priorities as business needs evolve.
• A growth mindset, with a bias toward experimentation, learning, and continuous improvement.

Technical Skills

• Analytics & Reporting: Google Analytics (GA4), Looker Studio / Power BI, or similar dashboarding tools.
• Paid Media & Performance: Meta Ads Manager, Google Ads, TikTok Ads Manager, Programmatic/DSP platforms.
• Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, or similar.
• Project & Campaign Management: Asana, Monday.com, Trello, or similar.
• Creative & Content Collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma.
• Media Planning & Buying: Familiarity with media agency tools/platforms for OOH, TV, and print planning.
• Competitive & Market Intelligence: SEMrush, Similarweb, or comparable tools for tracking competitor activity.
• Collaboration Suite: Google Workspace or Microsoft Office 365; Slack for team communication.

What Success Looks Like

• Marketing campaigns that are well-integrated across channels and clearly tied to business objectives.
• Strong, productive relationships with media agencies and channel partners.
• A marketing funnel where upper-funnel investment demonstrably contributes to conversion.
• A team and function that stays ahead of the competitor moves and adapts the market strategy accordingly.

Other Requirements

Ability to think both creatively (language, Customer Experience) and analytically (model behavior, logic)