Senior Marketing Specialist

Kavak.com; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

KAVAK in Dubai seeks a Marketing leader to drive GCC campaigns across online and offline channels, shaping a unified brand and performance strategy.

You'll build and own integrated campaigns, manage agency partnerships, and ensure marketing investments align with business impact, with a clear path to funnel growth in a fast-moving market.

The role demands 3–5 years of multi-channel experience, strong analytics, and a growth mindset to outperform competitors in the GCC region.

Qualifications

• Bachelor's degree in Marketing, Media and / or Social Media.
• 3–5 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail with a rigorous approach to campaign execution and AI reporting.

Responsibilities

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across online and offline channels.
• Channel Partnerships: Identify, build, and manage strategic channel partnerships.
• Media Agency Management: Oversee media agency efforts end-to-end from briefing to performance reporting.
• Cross-Functional Collaboration: Partner with Strategy to allocate marketing funding and assess campaign impact.
• Upper-Funnel Growth: Lead brand awareness and consideration initiatives linked to downstream conversion.
• Market Intelligence: Conduct competitive analysis to refine Kavak's GCC proposition.

Skills

Campaign Leadership

Channel Partnerships

Strategic thinking

Analytical mindset

Education

Bachelor's degree in Marketing, Media and / or Social Media

Tools

GA4/Looker Studio/Power BI

HubSpot/Salesforce Marketing Cloud

Asana/Monday.com/Trello

Canva/Adobe Creative Suite/Figma

SEMrush/Similarweb

Job description

KAVAK is the number one e-commerce in the purchase and sale of pre-owned vehicles with the fastest growth in Latin America. We work smart and make things happen, offering the easiest, safest and most transparent experience to buy or sell a car.

But our journey doesn't stop there: at KAVAK our goal is global! Now our footprint extends to the vibrant GCC region as part of our expansion into the Middle East, in the pursuit of our one and only goal: to transform the automotive market around the world.

Today we have more than 180 Kavakees on the GCC team and growing, surrounding ourselves with the best talent to continue building the technology, processes, and products that make us the number one player in the pre-owned car market.

Wanna join us on this exciting ride?

Job Description

Drive and own the marketing initiatives for GCC operations. This role sits at the intersection of brand, performance, and strategy — leading integrated campaigns across online and offline channels, managing key agency and partner relationships, and ensuring marketing investment is tightly aligned with business impact. You'll be a critical voice in shaping how Kavak grows its funnel and stays ahead of a fast-moving, competitive market.

Key Responsibilities:

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across both online (digital, social, performance) and offline (OOH, print, events, activations) channels.
• Channel Partnerships: Identify, build, and manage strategic channel partnerships that expand Kavak's reach and drive incremental value.
• Media Agency Management: Coordinate and oversee media agency efforts end-to-end — from briefing and planning through execution, optimization, and performance reporting.
• Cross-Functional Collaboration: Partner closely with the Strategy team to determine where marketing funding should be allocated and to assess the business impact of each campaign.
• Upper-Funnel Growth: Develop and lead upper-funnel marketing initiatives (brand awareness, consideration) with a clear line of sight to how they translate into downstream conversion.
• Market Intelligence: Conduct ongoing competitive analysis to track what competitors are offering, identifying gaps and opportunities to keep Kavak's proposition sharp and differentiated.

Skills and Qualifications:

• Bachelor's degree in Marketing, Media and / or Social Media
• 3–5 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail, with a rigorous approach to campaign execution and AI reporting.
• Market-savvy, with a sharp understanding of consumer behavior and competitive dynamics.
• Agility to pivot quickly and refocus priorities as business needs evolve.
• A growth mindset, with a bias toward experimentation, learning, and continuous improvement.

Technical Skills

• Analytics & Reporting: Google Analytics (GA4), Looker Studio / Power BI, or similar dashboarding tools.
• Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, or similar.
• Project & Campaign Management: Asana, Monday.com, Trello, or similar.
• Creative & Content Collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma.
• Media Planning & Buying: Familiarity with media agency tools/platforms for OOH, TV, and print planning.
• Competitive & Market Intelligence: SEMrush, Similarweb, or comparable tools for tracking competitor activity.
• Collaboration Suite: Google Workspace or Microsoft Office 365; Slack for team communication.

What Success Looks Like

• Marketing campaigns that are well-integrated across channels and clearly tied to business objectives.
• Strong, productive relationships with media agencies and channel partners.
• A marketing funnel where upper-funnel investment demonstrably contributes to conversion.
• A team and function that stays ahead of the competitor moves and adapts the market strategy accordingly.

Other Requirements:

Ability to think both creatively (language, Customer Experience) and analytically (model behavior, logic)

Do you want to be part of this story?