Senior Marketing Specialist

Zohorecruit; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Kavak is seeking a driven Marketing Lead for GCC operations to own marketing initiatives across online and offline channels. You will lead integrated campaigns, manage key agency and partner relationships, and align investments with business impact.

This role sits at the intersection of brand, performance, and strategy in a fast-moving GCC market. You will collaborate with Strategy to optimize funding, drive upper-funnel growth, and sharpen Kavak's competitive edge through data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Media and / or Social Media.
• 3–5 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail with a rigorous approach to campaign execution and AI reporting.
• Market-savvy with a sharp understanding of consumer behavior and competitive dynamics.
• Agility to pivot quickly and refocus priorities as business needs evolve.
• Growth mindset with bias toward experimentation, learning, and continuous improvement.

Responsibilities

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across online and offline channels.
• Channel Partnerships: Identify, build, and manage strategic channel partnerships.
• Media Agency Management: Oversee media agency efforts end-to-end from briefing to reporting.
• Cross-Functional Collaboration: Partner with Strategy to allocate marketing funding and assess impact.
• Upper-Funnel Growth: Develop and lead upper-funnel initiatives with clear conversion linkage.
• Market Intelligence: Conduct ongoing competitive analysis to keep Kavak competitive.

Skills

Campaign leadership

Channel partnerships

Cross-functional collaboration

Upper-funnel growth

Market intelligence

Agility & experimentation

Education

Bachelor's degree in Marketing

Tools

GA4

Looker Studio

Power BI

HubSpot

Salesforce Marketing Cloud

Asana

Monday.com

Trello

Canva

Adobe Creative Suite

Figma

SEMrush

Similarweb

Job description

Dubai, United Arab Emirates | Posted on 09/18/2026

Who WE are?
KAVAK is the number one e-commerce in the purchase and sale of pre-owned vehicles with the fastest growth in Latin America. Wework smart and make things happen,offering theeasiest, safest and most transparent experience to buy or sell a car.
But our journey doesn't stop there: at KAVAK our goal is global! Nowour footprint extends to the vibrant GCC regionas part of our expansion into the Middle East, in the pursuit of our one and only goal:to transform the automotive market around the world.
Today we have more than 180 Kavakees on the GCC team and growing,surrounding ourselves with the best talentto continuebuilding the technology, processes, and productsthat make us thenumber one player in the pre-owned car market.
Wanna join us on this exciting ride?

Job Description

Drive and own the marketing initiatives for GCC operations. This role sits at the intersection of brand, performance, and strategy — leading integrated campaigns across online and offline channels, managing key agency and partner relationships, and ensuring marketing investment is tightly aligned with business impact. You'll be a critical voice in shaping how Kavak grows its funnel and stays ahead of a fast-moving, competitive market.
Key Responsibilities:

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across both online (digital, social, performance) and offline (OOH, print, events, activations) channels.
  
• Channel Partnerships: Identify, build, and manage strategic channel partnerships that expand Kavak's reach and drive incremental value.
  
• Media Agency Management: Coordinate and oversee media agency efforts end-to-end — from briefing and planning through execution, optimization, and performance reporting.
  
• Cross-Functional Collaboration: Partner closely with the Strategy team to determine where marketing funding should be allocated and to assess the business impact of each campaign.
  
• Upper-Funnel Growth: Develop and lead upper-funnel marketing initiatives (brand awareness, consideration) with a clear line of sight to how they translate into downstream conversion.
  
• Market Intelligence: Conduct ongoing competitive analysis to track what competitors are offering, identifying gaps and opportunities to keep Kavak's proposition sharp and differentiated.
  

Requirements

Skills and Qualifications:

Bachelor's degree in Marketing, Media and / or Social Media

3–5 years of experience running online, offline, and multimedia marketing campaigns.

Strong attention to detail, with a rigorous approach to campaign execution and AI reporting.

Market-savvy, with a sharp understanding of consumer behavior and competitive dynamics.

Agility to pivot quickly and refocus priorities as business needs evolve.

A growth mindset, with a bias toward experimentation, learning, and continuous improvement.

Technical Skills

Analytics & Reporting: Google Analytics (GA4), Looker Studio / Power BI, or similar dashboarding tools.

Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, or similar.

Project & Campaign Management: Asana, Monday.com, Trello, or similar.

Creative & Content Collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma.

Media Planning & Buying: Familiarity with media agency tools/platforms for OOH, TV, and print planning.

Competitive & Market Intelligence: SEMrush, Similarweb, or comparable tools for tracking competitor activity.

Collaboration Suite: Google Workspace or Microsoft Office 365; Slack for team communication.

What Success Looks Like

Marketing campaigns that are well-integrated across channels and clearly tied to business objectives.

Strong, productive relationships with media agencies and channel partners.

A marketing funnel where upper-funnel investment demonstrably contributes to conversion.

A team and function that stays ahead of the competitor moves and adapts the market strategy accordingly.

Other Requirements: Ability to think both creatively (language, Customer Experience) and analytically (model behavior, logic)