Senior Marketing Specialist

Kavak Mexico; Dubai; On-site; AED 420,000 - 720,000; Full time

Job summary

Kavak Mexico seeks a Marketing Lead for GCC operations to own integrated campaigns across online, offline and partnerships. You will drive performance, manage agencies, and align investments with business impact in a fast-moving market.

You will collaborate with Strategy, optimize the marketing funnel, and monitor competitive dynamics to keep Kavak ahead. Strong analytics, growth mindset, and cross-functional leadership are essential.

Qualifications

• 3–5 years of experience running online, offline, and multimedia marketing campaigns.

Responsibilities

• Lead and execute integrated marketing campaigns across online and offline channels.
• Identify and manage strategic channel partnerships to expand Kavak's reach.
• Coordinate and oversee media agency efforts from briefing to performance reporting.
• Collaborate with Strategy to allocate marketing funding and assess campaign impact.
• Develop upper-funnel initiatives with measurable paths to downstream conversions.
• Conduct competitive market intelligence to stay differentiated.

Skills

Campaign leadership

Channel partnerships

Analytics & reporting

Cross-functional collaboration

Agility & growth mindset

Education

Bachelor's degree in Marketing

Tools

GA4

Looker Studio

Power BI

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic/DSP

HubSpot

Salesforce Marketing Cloud

Asana

Monday.com

Trello

Canva

Adobe Creative Suite

Figma

SEMrush

Similarweb

Job description

Drive and own the marketing initiatives for GCC operations This role sits at the intersection of brand performance and strategy u2014 leading integrated campaigns across online and offline channels managing key agency and partner relationships and ensuring marketing investment is tightly aligned with business impact You ll be a critical voice in shaping how Kavak grows its funnel and stays ahead of a fast-moving competitive market.

Key Responsibilities

• Campaign Leadership Create lead and execute integrated marketing campaigns across both online digital social performance and offline OOH print events activations channels
• Channel Partnerships Identify build and manage strategic channel partnerships that expand Kavak s reach and drive incremental value
• Media Agency Management Coordinate and oversee media agency efforts end-to- end u2014 from briefing and planning through execution optimization and performance reporting
• Cross-Functional Collaboration Partner closely with the Strategy team to determine where marketing funding should be allocated and to assess the business impact of each campaign
• Upper-Funnel Growth Develop and lead upper-funnel marketing initiatives brand awareness consideration with a clear line of sight to how they translate into downstream conversion
• Market Intelligence Conduct ongoing competitive analysis to track what competitors are offering identifying gaps and opportunities to keep Kavak s proposition sharp and differentiated

Requirements

• Bachelor's degree in Marketing, Media and / or Social Media3u20135 years of experience running online, offline, and multimedia marketing campaigns.
• Strong attention to detail, with a rigorous approach to campaign execution and AI reporting.
• Market-savvy, with a sharp understanding of consumer behavior and competitive dynamics.
• Agility to pivot quickly and refocus priorities as business needs evolve.
• A growth mindset, with a bias toward experimentation, learning, and continuous improvement.
• Technical SkillsAnalytics & Reporting: Google Analytics (GA4), Looker Studio / Power BI, or similar dashboarding tools.
• Paid Media & Performance: Meta Ads Manager, Google Ads, TikTok Ads Manager, Programmatic/DSP platforms.
• Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, or similar.
• Project & Campaign Management: Asana, Monday.com, Trello, or similar.
• Creative & Content Collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma.
• Media Planning & Buying: Familiarity with media agency tools/platforms for OOH, TV, and print planning.
• Competitive & Market Intelligence: SEMrush, Similarweb, or comparable tools for tracking competitor activity.
• Collaboration Suite: Google Workspace or Microsoft Office 365; Slack for team communication.

What Success Looks Like

• Marketing campaigns that are well-integrated across channels and clearly tied to business objectives.
• Strong, productive relationships with media agencies and channel partners.
• A marketing funnel where upper-funnel investment demonstrably contributes to conversion.
• A team and function that stays ahead of the competitor moves and adapts the market strategy accordingly.

Other Requirements

• Ability to think both creatively (language, Customer Experience) and analytically (model behavior, logic)