Senior Marketing Executive – Training & Education

Tanqeeb

Abu Dhabi

On-site

AED 180,000 - 300,000

Full time

14 days+

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Job summary

MediLearn Tech Skills Training LLC, a Dubai-based professional training centre, is seeking a Senior Marketing Executive to own digital marketing, lead generation, content, campaigns, and growth initiatives.

You will be hands-on, planning and executing campaigns, generating qualified leads, and tying marketing activities to leads, conversions, and revenue, using AI tools and modern marketing platforms.

Qualifications

4-7 years of relevant marketing experience.
Experience in training, education, EdTech, professional certification, or service-based businesses is preferred.
Strong hands-on experience in lead generation and performance marketing.
Proven B2B and B2C marketing experience.
Strong understanding of digital marketing and social media.
Ability to create and manage marketing content independently.
Hands-on experience with AI/LLM and modern content creation tools.
Strong analytical and reporting skills.
Commercial mindset with a focus on leads, conversions, and revenue.
UAE/GCC market experience is an advantage.
Excellent English communication skills.

Responsibilities

Develop and execute campaigns for corporate training, certifications, workshops, and B2C programmes.
Generate and nurture qualified B2B and B2C leads via digital channels.
Manage Google Ads, SEO, social media, email marketing, and automation.
Create content for LinkedIn, Instagram, Facebook, websites and emails.
Produce reels and short-form videos for promotional content.
Collaborate with Sales to improve lead quality and revenue.
Track lead sources, CAC, ROI, and campaign performance.
Conduct market research and identify growth opportunities.

Skills

Digital Marketing

Performance Marketing

B2B Lead Generation

B2C Lead Generation

Google Ads / PPC

SEO

Social Media Marketing

Content Creation

Video Editing

Email Marketing

Marketing Automation

CRM Management

Google Analytics

Campaign Analytics

Conversion Optimisation

Landing Page Management

AI / LLM Tools

Canva

CapCut

Tools

SEMrush

Ahrefs

Google Search Console

CRM/Marketing Automation

Canva

CapCut

Adobe

Job description

About the Role: MediLearn Tech Skills Training LLC is a Dubai-based professional training centre specialising in AI, emerging technologies, professional certifications, corporate training, and workforce development. We are looking for a Senior Marketing Executive to take ownership of digital marketing, lead generation, content, campaigns, and marketing-driven growth.

This is a hands-on, commercially focused role for someone who can plan and execute campaigns, generate qualified B2B and B2C leads, create engaging content, use AI and modern marketing tools, and connect marketing activities to leads, conversions, and revenue.

Key Responsibilities

Develop and execute marketing campaigns for corporate training, professional certifications, workshops, and B2C programmes.
Generate and nurture qualified B2B and B2C leads through digital marketing channels.
Manage Google Ads/PPC, SEO, social media, email marketing, and marketing automation.
Develop content for LinkedIn, Instagram, Facebook, websites, email campaigns, and promotional activities.
Create and manage reels, short-form videos, promotional creatives, and educational content.
Work closely with Sales to improve lead quality, conversion, and marketing-generated revenue.
Manage website content, landing pages, campaigns, and conversion optimisation.
Track lead sources, CPL, CAC, conversion rates, campaign ROI/ROMI, and marketing-generated revenue.
Conduct competitor and market research and identify new growth opportunities.
Support the launch and promotion of new training programmes and professional certifications.

AI & Modern Marketing Tools: The candidate should be comfortable using AI/LLM tools and modern content-production tools, in addition to traditional marketing platforms. Hands-on experience with tools such as ChatGPT, Claude, Gemini, Perplexity, Google Ads, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, SEMrush, Ahrefs, Google Search Console, CRM/marketing automation platforms, Canva, CapCut, Adobe or similar tools is highly desirable.

Candidates should clearly mention the tools they have personally used hands-on.

Candidate Requirements

4-7 years of relevant marketing experience.
Experience in training, education, EdTech, professional certification, or service-based businesses is preferred.
Strong hands-on experience in lead generation and performance marketing.
Proven B2B and B2C marketing experience.
Strong understanding of digital marketing and social media.
Ability to create and manage marketing content independently.
Hands-on experience with AI/LLM and modern content creation tools.
Strong analytical and reporting skills.
Commercial mindset with a focus on leads, conversions, and revenue.
UAE/GCC market experience is an advantage.
Excellent English communication skills.

Performance Measures: The role will be evaluated based on qualified leads generated, B2B corporate training leads, B2C enrolments, lead-to-customer conversion, marketing-generated revenue, campaign ROI/ROMI, cost per lead/CAC, website and landing-page conversions, and content performance.

Skills