Senior Manager - Social Media

Zand; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Zand is seeking a senior leader to own and elevate its corporate and executive social media presence in a fast-moving, data-driven environment. You will craft strategy, editorial calendars and audience development, translating priorities into engaging content across posts, video, graphics and carousels.

You will drive reach, engagement and follower growth with AI-assisted research, writing, editing, and visual development, while partnering with AI/tech teams to implement tools and streamlined

Qualifications

• At least 7 years in social media, ideally in financial services, fintech, technology or complex B2B.
• Strong understanding of social media algorithms and distribution.

Responsibilities

• Lead social media strategy across corporate and executive channels.

Skills

Social strategy

Audience development

Editorial calendar

AI-enabled production

Analytics & reporting

Content creation

English writing

Education

Bachelor's degree

Tools

Generative AI tools

Analytics platforms

Job description

Lead Zand’s corporate and executive social media presence, turning business and communications priorities into compelling, social-first content. This hands‑on role combines strategy, executive communications, AI-enabled production and data‑led optimisation to build a faster, more effective social media operating model.

Key Responsibilities

• Lead Zand’s social media strategy, editorial calendar and audience‑development agenda across corporate and executive channels.
• Translate business priorities, announcements and communications themes into engaging content across posts, video, graphics, carousels and other relevant formats.
• Develop differentiated social media positioning and content for the CEO and selected C‑suite executives, ensuring a cohesive narrative across all channels.
• Own social media KPIs and reporting, including reach, impressions, engagement and follower growth.
• Analyse content, creative, audience, spokesperson and distribution performance, using insights to continuously improve the content plan.
• Benchmark competitors and leading brands, while monitoring relevant conversations and opportunities.
• Test and optimise content formats and distribution tactics to improve channel performance.
• Use generative AI across research, ideation, writing, editing, visual development, analysis and content production.
• Identify opportunities to automate and improve social media planning, creation, monitoring, analytics and reporting.
• Partner with AI and technology teams to define and implement tools that enhance social media effectiveness and efficiency.
• Establish streamlined workflows, approval routes, SLAs and pre‑approved guardrails with Marketing, Communications, Compliance, Legal and other stakeholders.
• Integrate social media with PR, events, partnerships and wider communications activity, converting key moments into social‑first content.

Key Skills, Qualifications & Experience

• At least 7 years’ experience in social media, ideally within financial services, fintech, technology or a complex B2B environment. Bachelor’s degree required.
• Strong understanding of social media platform algorithms, distribution mechanics and audience behaviour.
• Demonstrated ability to drive reach, engagement and follower growth through content and channel optimisation.
• Excellent English writing and editing skills, with the ability to simplify complex subjects into clear, engaging content.
• Strong practical experience using generative AI for research, content creation, visual development, analytics and workflow improvement.
• Ability to independently produce high‑quality business content and visual assets at pace.
• Excellent judgement, creativity, curiosity and ability to operate effectively in a fast‑moving environment.