Assistant Manager Brand Marketing

Jobsatdubai; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

GMG is seeking an Assistant Manager Brand Marketing to support the IMC Manager in executing integrated marketing strategies, managing client relationships, and ensuring alignment with global brand principals. You will coordinate campaigns, align stakeholders, and ensure flawless execution across channels.

The role involves coordinating with internal teams, managing timelines and budgets, and delivering campaign updates and insights to clients and principals.

Qualifications

• Act as a day-to-day contact for assigned clients, ensuring their needs are met promptly and effectively.

Responsibilities

• Develop and execute marketing campaigns in line with client goals and timelines.
• Coordinate with creative, media, and strategy teams to deliver campaign elements as per client expectations.
• Prepare and present regular campaign updates, performance reports, and insights to clients.
• Work closely with brand principals to ensure campaigns align with global brand guidelines.
• Assist in obtaining approvals for creative assets, budgets, and other deliverables from principals.
• Support the IMC Manager in building relationships with brand principal stakeholders.
• Provide detailed updates to principals on campaign progress and performance metrics.
• Collaborate with internal teams to ensure integrated execution of campaigns across all channels.
• Monitor timelines, budgets, and deliverables to ensure smooth project execution.
• Maintain consistency in messaging and branding across all client touchpoints.
• Conduct market research on trends and consumer behavior to support planning.
• Provide actionable insights to clients and principals to enhance impact.
• Manage documentation, schedules, and meeting agendas for campaigns.
• Assist in preparing client proposals, campaign reports, and principal presentations.
• Track campaign KPIs and maintain detailed records for performance analysis.
• Set clear objectives and performance targets, mentoring team members and driving growth.

Skills

IMC management

Client servicing

Campaign coordination

Stakeholder alignment

Digital & traditional marketing

Budget management

Reporting & insights

People management

Tools

Microsoft Office

Marketing tools

Job description

Assistant Manager Brand Marketing

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

What you’ll be doing:

The Assistant Manager – IMC will support the IMC Manager in executing integrated marketing strategies, managing client relationships, and ensuring alignment with global brand principals. You will play a critical role in coordinating campaigns, aligning stakeholders, and ensuring flawless execution of marketing initiatives across channels.

Job Description:

Client Support & Servicing:

• Act as a day-to-day contact for assigned clients, ensuring their needs are met promptly and effectively.
• Assist in the development and execution of marketing campaigns, ensuring alignment with client goals and timelines.
• Coordinate with internal teams (creative, media, and strategy) to deliver campaign elements as per client expectations.
• Prepare and present regular campaign updates, performance reports, and insights to clients.

Brand Principal Coordination:

• Work closely with brand principals to ensure campaigns align with global brand guidelines.
• Assist in obtaining approvals for creative assets, budgets, and other deliverables from principals.
• Support the IMC Manager in building relationships with brand principal stakeholders.
• Provide detailed updates to principals on campaign progress and performance metrics.

Campaign Execution:

• Collaborate with internal teams to ensure integrated execution of campaigns across all channels, including digital, traditional, and experiential marketing.
• Monitor timelines, budgets, and deliverables to ensure smooth project execution.
• Maintain consistency in messaging and branding across all client touchpoints.

Market Research & Insights:

• Conduct research on market trends, consumer behavior, and competitors to support campaign planning.
• Provide actionable insights to clients and principals to enhance the impact of marketing strategies.

Administrative & Operational Support:

• Manage documentation, schedules, and meeting agendas for campaigns.
• Assist in preparing client proposals, campaign reports, and principal presentations.
• Track campaign KPIs and maintain detailed records for performance analysis.

People Management:

The incumbent is responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals. This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement. The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs. Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.

Functional/Technical Competencies:

• Strong understanding of integrated marketing communications across digital, traditional, and experiential channels.
• Excellent organizational and project management skills.
• Strong interpersonal and communication skills, both verbal and written.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and marketing tools.
• Soft Skills:
  • Team-oriented with a proactive attitude and strong problem-solving skills.
  • Adaptable, detail-oriented, and capable of managing multiple projects simultaneously.
  • Comfortable working in a fast-paced, dynamic environment.