Senior Manager, Digital Channels & MarTech Strategy

Maseera; Abu Dhabi; On-site; AED 250,000 - 380,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Job summary

ADNOC Distribution seeks a Manager, Digital Channels & MarTech to lead the strategic direction, development, and optimization of its digital customer channels and marketing technology initiatives.

You will focus on enhancing customer engagement, digital experience, and marketing effectiveness across web, mobile, and in-store platforms, working with the digital technology team for implementation and alignment with business goals.

Qualifications

• Proven ability to define and execute digital channels strategies.
• Experience defining roadmaps for web, mobile, and in-store touchpoints.
• Ability to establish governance for intake, prioritization, and releases.

Responsibilities

• Define a multi-year digital channels strategy aligned to CX, marketing, and commercial priorities.
• Own the product roadmap for web, mobile app, in-store screens, and portals.
• Establish governance for backlog refinement and quarterly planning.
• Ensure platform interoperability and a unified customer experience across touchpoints.
• Benchmark against regional/global leaders and integrate emerging trends into the roadmap.

Skills

Digital strategy

Product roadmaps

Stakeholder collaboration

Customer experience

Governance & backlog

Education

Bachelor's degree in Marketing/IT

Job description

ADNOC Distribution seeks a Manager, Digital Channels & MarTech to lead the strategic direction, development, and optimization of its digital customer channels and marketing technology initiatives.

You will focus on enhancing customer engagement, digital experience, and marketing effectiveness across web, mobile, and in-store platforms, working with the digital technology team for implementation and alignment with business goals.