Manager, Digital Channels & MarTech

Maseera; Abu Dhabi; On-site; AED 250,000 - 380,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Job summary

ADNOC Distribution seeks a Manager, Digital Channels & MarTech to lead the strategic direction, development, and optimization of its digital customer channels and marketing technology initiatives.

You will focus on enhancing customer engagement, digital experience, and marketing effectiveness across web, mobile, and in-store platforms, working with the digital technology team for implementation and alignment with business goals.

Qualifications

• Proven ability to define and execute digital channels strategies.
• Experience defining roadmaps for web, mobile, and in-store touchpoints.
• Ability to establish governance for intake, prioritization, and releases.

Responsibilities

• Define a multi-year digital channels strategy aligned to CX, marketing, and commercial priorities.
• Own the product roadmap for web, mobile app, in-store screens, and portals.
• Establish governance for backlog refinement and quarterly planning.
• Ensure platform interoperability and a unified customer experience across touchpoints.
• Benchmark against regional/global leaders and integrate emerging trends into the roadmap.

Skills

Digital strategy

Product roadmaps

Stakeholder collaboration

Customer experience

Governance & backlog

Education

Bachelor's degree in Marketing/IT

Job description

The Manager, Digital Channels & MarTech is responsible for leading the strategic direction, development, and optimization of ADNOC Distribution’s digital customer channels and marketing technology initiatives. This role focuses on enhancing customer engagement, digital experience, and marketing effectiveness across web, mobile, and in-store platforms. The Manager collaborates closelywith the dedicated digital technology team for technical implementation, ensuring all digital and Martech activities aligning with business objectives, customer needs, and corporate strategy.

KEY ACCOUNTABILITIES:

Digital Channels Strategy & Roadmap

• Define a multi-year digital channels strategy aligned to customer experience, marketing, and commercial priorities, with clear objectives and value cases.
• Own the product roadmap for web, mobile app, in-store screens, and portals; prioritize features by customer impact, feasibility, and ROI.
• Establish governance for intake, prioritization, and release planning; run quarterly planning and backlog refinement cadences.
• Ensure platform interoperability and a unified experience across touchpoints through robust processes and shared design systems.
• Benchmark against regional/global fuel retail leaders; incorporate emerging trends into the roadmap responsibly.