Digital Experience Manager Adcoop

Abu Dhabi Co; Abu Dhabi; On-site; AED 279,000 - 390,600; Full time

Job summary

A leading digital marketing firm in Abu Dhabi is seeking a Digital Experience Manager to enhance customer acquisition and retention through effective digital strategies. The ideal candidate should have over 7 years of experience in digital marketing, particularly in e-commerce. Strong analytical and project management skills are essential for optimizing user engagement and driving performance across digital platforms.

Qualifications

• 7+ years in digital marketing, focused on e-commerce or customer experience.
• Proven experience with digital agencies and executing impactful campaigns.
• Strong analytical skills with a data-driven decision-making approach.

Responsibilities

• Drive weekly budgeted sessions and collaborate with the digital agency.
• Enhance app and website experience through A/B testing and optimizations.
• Lead customer acquisition campaigns leveraging targeted strategies.

Skills

Digital marketing

Data analysis

Collaboration

Project management

Problem-solving

Education

Bachelor’s degree in Marketing, Business or similar field

Tools

Digital marketing tools

Web analytics

Job description

Digital Experience Manager Overview

The Digital Experience Manager is responsible for driving the growth and performance of the company’s digital platforms by collaborating with digital agencies and internal teams. The role focuses on enhancing customer acquisition, retention, and overall user experience across digital channels through effective campaign execution, feature rollouts, and continuous optimization.

Qualifications

• Bachelor’s degree in Marketing, Business or any similar field.
• 7+ years in digital marketing, with a focus on e-commerce, customer experience, or similar roles.
• Proven experience collaborating with digital agencies and executing high-impact digital campaigns.
• Strong analytical skills and experience with data-driven decision-making.
• Proficient in digital marketing tools and web analytics.
• Excellent collaboration, communication, and project management skills.
• Strong problem‑solving abilities.
• Team player with a proactive approach.
• Ability to work under pressure and meet tight deadlines.

Key Accountabilities

1. Traffic Growth
   Drive weekly budgeted sessions in line with campaigns and promotions. Collaborate with the digital agency to execute campaigns and monitor real-time performance against set benchmarks.
2. Conversion Rate Optimization
   Enhance app and website experience through A/B testing, optimized checkouts, improved CTAs, and collaboration with the Product Manager to achieve targeted conversion rate across all platforms.
3. Return on Ad Spend
   Optimize paid campaigns in collaboration with the digital agency, targeting a minimum ROAS on paid campaigns to ensure effective ad spend and budget utilization.
4. Customer Acquisition
   Lead customer acquisition campaigns in collaboration with the retail marketing & digital agency, leveraging targeted strategies to onboard budgeted new customers via own platforms.
5. Retention Rate
   Implement retargeting, loyalty programs, and customer experience strategies to achieve targeted retention rate.

General Accountabilities

1. Campaign Execution
   Plan and execute digital campaigns to optimize user engagement and enhance the customer journey.
2. Collaboration and Coordination
   Work closely with the Product Manager, Marketing teams, and external digital agencies to ensure cohesive digital strategies.
3. Data‑Driven Decision Making
   Utilize web analytics tools to assess performance, track metrics, and recommend improvements based on data insights.

Mina Center, Al Mina, PO Box: 833, Abu Dhabi, United Arab Emirates