Senior Manager, Digital Channels & MarTech

ADNOC Distribution; Abu Dhabi; Presencial; AED 200.000 - 260.000; Jornada completa

Descripción de la vacante

ADNOC Distribution seeks a Manager of Digital Channels & MarTech to lead strategic direction, develop and optimize digital customer channels and marketing technology across web, mobile, and in-store platforms in the UAE. You will collaborate with the digital technology team to ensure initiatives align with business objectives and corporate strategy.

You will drive multi-year roadmaps, governance, UX/ UI excellence, experimentation, data governance, and privacy controls while managing budgets and

Formación

• 12+ years of experience in digital channels/product management and Martech.
• Proven delivery of large-scale web/app programs and analytics-driven growth.
• Hands-on with CRM, automation, CMS, analytics/attribution; platform migration experience.
• Product strategy, agile delivery, UX research/design systems, and experimentation.
• MarTech architecture (CRM, CMS, CDP, automation), data governance, consent management.
• KPI frameworks, funnel/feature analytics, and executive reporting.
• Vendor management, budgeting, and contract negotiations.
• Strong communication, stakeholder influence, and change leadership.

Responsabilidades

• Define a multi-year digital channels strategy aligned to customer experience, marketing, and commercial priorities.
• Own the product roadmap for web, mobile app, in-store screens, and portals; prioritize features by customer impact, feasibility, and ROI.
• Establish governance for intake, prioritization, and release planning; run quarterly planning and backlog refinement cadences.
• Ensure platform interoperability and a unified experience across touchpoints through robust processes and shared design systems.
• Benchmark against regional/global fuel retail leaders; incorporate emerging trends into the roadmap responsibly.
• Lead the discovery-to-delivery lifecycle (research, requirements, design, build, test) with agile practices.
• Drive UX research, journey mapping, and usability testing; convert insights into accessible, intuitive interfaces.
• Maintain design standards and component libraries; enforce consistency and accessibility across all digital assets.
• Implement experimentation (A/B, multivariate) to optimize funnels, content, and micro-interactions at scale.
• Embed customer feedback loops (app stores, VOC, analytics) into sprint retrospectives and release improvements.
• Oversee Martech stack (CRM, campaign automation, CMS, analytics/attribution), drive integration and data quality.
• Operationalize segmentation, personalization, and lifecycle journeys to improve acquisition, retention, and lifetime value.
• Partner with digital division to ensure data privacy, consent management, and cyber controls across Martech platforms.
• Scale marketing operations through templates, playbooks, and automation; reduce time-to-market and rework.
• Evaluate and onboard innovations (AI assistants, content automation, CDP) with clear controls and success metrics.
• Define KPI frameworks (traffic, engagement, conversion, feature adoption, stability) and reporting cadences.
• Use analytics and attribution to diagnose journeys; prioritize fixes and enhancements based on quantified impact.
• Maintain dashboards for senior management; ensure single-source-of-truth and transparent data definitions.
• Run monthly performance reviews; trigger corrective actions and growth experiments tied to objectives.
• Collaborate on data monetization opportunities ethically, in line with policy and customer trust.

Conocimientos

Cross-functional leadership

Agile delivery

UX research

Experimentation

Stakeholder communication

Data-driven decision making

Educación

Bachelor's degree (marketing, business, CS, or related)

Herramientas

CRM

Marketing automation

CMS

Analytics/attribution

Platform migration

Descripción del empleo

ADNOC Distribution seeks a Manager of Digital Channels & MarTech to lead strategic direction, develop and optimize digital customer channels and marketing technology across web, mobile, and in-store platforms in the UAE. You will collaborate with the digital technology team to ensure initiatives align with business objectives and corporate strategy.

You will drive multi-year roadmaps, governance, UX/ UI excellence, experimentation, data governance, and privacy controls while managing budgets and