Senior Executive - Planning

Omnicom Media MENA; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

Omnicom Media MENA is looking for a Senior Executive Planning to lead strategic, insight-driven media plans across digital and traditional channels in the UAE. You will apply data analysis and industry knowledge to optimize client investment and deliver measurable performance in collaboration with clients, media partners, and internal teams.

The ideal candidate has 2–3 years of agency experience in media planning, strong knowledge of planning tools, and solid understanding of digital and

Qualifications

• 2–3 years of proven experience in a similar media planning role within an agency environment.
• Strong knowledge of media planning and buying tools.
• Solid understanding of digital marketing and traditional media channels.
• Strong analytical and organizational skills with excellent attention to detail.
• Effective communication, interpersonal, and negotiation skills.
• Fluency in English is required; Arabic is an advantage.

Responsibilities

• Develop a deep understanding of clients’ business objectives, marketing goals, and advertising strategies.
• Work closely with clients to ensure media investments are optimized and deliver maximum return.
• Apply strategic rationale and analytical thinking when building media plans and recommendations.
• Create, analyze, and maintain detailed planning and performance reports, including: Competitive Snapshots, MRO Updates, Special Operations Presentations, Secondary PPT Updates, Positions Calendars, ID Cards, OOX Reports, Post-Buys, PCAs, Weekly Digital Reports, and ad-hoc requests.
• Analyze market, audience, and performance data to derive insights and inform planning decisions.
• Continuously monitor campaign delivery and recommend optimizations to improve performance.
• Build and maintain strong relationships with media suppliers and industry partners.
• Stay up to date with market trends, media innovations, and evolving online and offline opportunities.
• Proactively research industry developments to enhance strategic thinking and planning capabilities.
• Collaborate effectively with internal stakeholders to ensure accurate execution and alignment with client objectives.

Skills

Media planning

Media buying tools

Digital marketing

Traditional media

Analytical skills

Communication skills

Fluent in English

Arabic language (advantage)

Tools

Media planning tools

Job description

PHD is a global media and marketing communications agency, driven by innovation and creativity. We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition — with intelligence connected across a next generation network — that brings everything and everyone together.

Services: Media planning & buying; strategic planning; data analytics & technology consultants; social & content marketing; SEO; creative services including dynamic creative optimization.

As a Senior Executive Planning, you will be responsible for leading the development of strategic, insight-driven media plans that maximize client marketing investment across digital and traditional platforms. This role requires a strong understanding of the media landscape, the ability to apply strategic logic and data analysis to planning decisions, and close collaboration with clients, media partners, and internal teams to ensure high-quality execution and performance delivery.

A Typical Day Will Include

• Develop a deep understanding of clients’ business objectives, marketing goals, and advertising strategies.
• Work closely with clients to ensure media investments are optimized and deliver maximum return.
• Apply strategic rationale and analytical thinking when building media plans and recommendations.
• Create, analyze, and maintain detailed planning and performance reports, including: Competitive Snapshots, MRO Updates, Special Operations Presentations, Secondary PPT Updates, Positions Calendars, ID Cards, OOX Reports, Post-Buys, PCAs, Weekly Digital Reports, and ad‑hoc requests.
• Analyze market, audience, and performance data to derive insights and inform planning decisions.
• Continuously monitor campaign delivery and recommend optimizations to improve performance.
• Build and maintain strong relationships with media suppliers and industry partners.
• Stay up to date with market trends, media innovations, and evolving online and offline opportunities.
• Proactively research industry developments to enhance strategic thinking and planning capabilities.
• Collaborate effectively with internal stakeholders to ensure accurate execution and alignment with client objectives.

The Ideal Candidate Will Have

• 2–3 years of proven experience in a similar media planning role within an agency environment.
• Strong knowledge of media planning and buying tools.
• Solid understanding of digital marketing and traditional media channels.
• Strong analytical and organizational skills with excellent attention to detail.
• Effective communication, interpersonal, and negotiation skills.
• Fluency in English is required; Arabic is an advantage.

DIVERSITY & INCLUSION

At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.

EQUAL OPPORTUNITY

At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.