Mindshare: Media Director - Dubai

WPP Media; Dubai; On-site; AED 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Group retirement plans

Vision insurance

Dental insurance

Significant paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media, the AI-driven media operating unit within WPP, seeks a Media Director to lead data-driven media strategies and high-impact campaigns across markets. You will direct market data analysis, define channel mix, and oversee negotiations, performance, and profitability to deliver exceptional results.

Ideal candidates will have 8–10+ years in media planning/buying, strong leadership, and proficiency with analytics tools like Google Analytics, Nielsen, and comScore.

Qualifications

• 8–10+ years of experience in media planning and buying, with a focus on integrated and digital media.
• Bachelor's degree in marketing, Advertising, Communications, or a related field.
• Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).
• Proven ability to manage client relationships and present media strategies effectively.
• Strong leadership and team management skills.

Responsibilities

• Lead and develop overarching media strategies and high-impact campaigns across markets.
• Direct market data analysis and set strategic media channel mix.
• Negotiate with media vendors and oversee end-to-end campaign performance and profitability.
• Drive test-and-learn programs for technology evaluation and engagement measurement.
• Collaborate with regional teams and wider account teams to share best practices.

Skills

Leadership

Analytical skills

Client management

Communication

Project management

Strategic thinking

Education

Bachelor's degree in marketing, Advertising, Communications, or a related field

Tools

Google Analytics

Nielsen

comScore

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Media Director is responsible for leading, developing, and executing overarching media strategies and high-impact campaigns that effectively reach target audiences and drive key client and marketing objectives. This leadership role involves directing market data analysis, setting strategic media channel mix, leading high-stakes negotiations with media vendors, and overseeing end-to-end campaign performance and profitability to ensure exceptional results.

• Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
• Create test and learn programs for technology evaluation and engagement measurement to ensure we are maximizing return on investment
• Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
• Organize regular communication between WPP Media agencies as well as working into the wider account team to develop and share best practices and capabilities
• Identify best practice techniques and tools to support campaigns and optimisation
• Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
• Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
• Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects
• Foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
• Help to identify, develop and deliver on areas of possible business growth within existing client base, working with MD and Regional Digital Director.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment byBalancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor's degree in marketing, Advertising, Communications, or a related field.
• 8-10+ years of experience in media planning and buying, with a focus on integrated and digital media and a proven track record in senior leadership.
• Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).
• Proven ability to manage client relationships and present media strategies effectively.
• Strong leadership and team management skills.
• Excellent analytical skills and attention to detail.
• Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.