Media Planner

M+C Saatchi UK; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

M+C Saatchi Group in Dubai is seeking a Media Planner & Buyer to join our team and help deliver impact across digital and traditional channels. You’ll blend strategic planning, media buying, campaign optimisation and performance reporting to drive results for a diverse portfolio of clients.

Working closely with strategy, creative, social and client services, you’ll ensure media investments translate into measurable business outcomes while maintaining budget discipline and timely delivery.

Qualifications

• 2-4 years' experience in media planning, media buying, or performance marketing.
• Experience across digital and traditional media channels.
• Familiarity with the paid media platforms Meta, Google Ads, Snapchat, TikTok, LinkedIn.
• Experience managing budgets, reporting and campaign optimization.
• Ability to develop media strategy presentations and post-campaign analysis.
• Previous agency experience is preferred.

Responsibilities

• Create media plans covering OOH, radio, TV, CTV, and DOOH.
• Conduct audience research, competitor analysis, and media landscape reviews to identify opportunities.
• Recommend channel mix, budget allocation, and targeting strategies based on campaign goals.
• Coordinate with media partners and publishers to negotiate placements and added-value opportunities.
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend.
• Manage campaign implementation from briefing through launch and optimization.
• Track campaign performance against KPIs and provide optimization recommendations.
• Prepare post-campaign reports and insight-driven recommendations for future activity.

Skills

Media planning

Media buying

Performance marketing

Budget management

Campaign optimization

Reporting

Stakeholder management

Presentation skills

Tools

Meta Ads

Google Ads

Snapchat Ads

TikTok Ads

LinkedIn Ads

Programmatic

Job description

We're looking for a Media Planner & Buyer to join the team and help deliver impactful media campaigns across digital and traditional channels. You'll combine strategic planning, media buying, campaign optimisation and performance reporting to drive results for a diverse portfolio of clients.

The Role

The Media Planner & Buyer will be responsible for developing integrated media planning and executing campaigns across paid media and traditional channels, managing media budgets, optimizing performance, and delivering actionable insights for clients across all sectors. Working closely with strategy, creative, social, and client servicing teams, the role will ensure media investments drive measurable business outcomes.

What You'll Do

• Create media plans covering OOH, radio, TV, CTV, and DOOH.
• Conduct audience research, competitor analysis, and media landscape reviews to identify opportunities.
• Recommend channel mix, budget allocation, and targeting strategies based on campaign goals.
• Coordinate with media partners and publishers to negotiate placements and added-value opportunities.
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend.
• Manage campaign implementation from briefing through launch and optimization.

Performance Analysis & Optimization

• Track campaign performance against KPIs, including reach, engagement, traffic, leads, conversions, CPA, ROAS, and revenue.
• Deliver optimization recommendations based on audience, creative, channel, and placement performance.
• Prepare post-campaign reports and insight-driven recommendations for future activity.

Client & Stakeholder Management

• Serve as a key day-to-day contact for clients and internal teams.
• Present media strategies, plans, and performance reports confidently to stakeholders.
• Build strong relationships with media owners, technology partners, and publishers.
• Ensure campaigns are delivered on time, within budget, and to the highest quality standards.

What You'll Bring

• 2-4 years' experience in media planning, media buying, or performance marketing.
• Experience across digital and traditional media channels.
• Understanding of the paid media platforms, including the digital platforms Meta, Google Ads, Snapchat, TikTok, LinkedIn, and programmatic.
• Experience managing budgets, reporting, and campaign optimization.
• Ability to develop media strategy presentations and post-campaign analysis.
• Previous agency experience is preferred.

About Our Local Office

We were born out of the need for strategic and brutally effective creativity in the region. With every successful campaign, we have grown, and cherry-picked the best professionals to work with us from all over the region and the world. In 2012, we opened our Abu Dhabi office and expanded our team with our Dubai office in 2016 and then our Riyadh office in 2023. From these offices we manage a number of local and global brands across the Middle East and Europe. Brutal Simplicity of Thought is the creative philosophy of M+C Saatchi. It defines the way we work and the work we produce. We believe: It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.

ABOUT M+C SAATCHI GROUP

M+C Saatchi Group is a creative federation of companies who navigate, create, and lead meaningful change for clients across five specialist divisions connected through people, culture, data, technology and creativity, M+C Saatchi Group aims to unlock new value for clients and leave a positive impact on the world. M+C Saatchi Group's work is informed by two core principles - Brutal Simplicity of Thought and Diversity of Thought. Together they guide how problems are solved and integrated specialist teams are built. Headquartered in London, M+C Saatchi Group have circa 2,500 employees globally. Our global operations span 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia and Australia.

OUR AMBITION

At M+C Saatchi Group, our ambition is to create and curate Cultural Power for our clients. We do this by connecting specialist expertise, powered by creativity, data and technology, to help build famous brands and solve the most complex business and societal challenges.