Mindshare Media Director - Dubai

WPP; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

Mindshare is seeking a Media Director to lead, develop, and execute overarching media strategies that reach target audiences and meet client objectives. This role involves market data analysis, channel mix, vendor negotiations, and overseeing campaign profitability.

You will build cross-regional strategies, drive testing programs, and collaborate with regional teams to deliver best-in-class Ecommerce and media solutions.

Qualifications

• Lead overall media strategy across client businesses and markets.
• Proven ability to manage client relationships and present media strategies.
• Strong leadership and analytics skills to drive ROI.

Responsibilities

• Develop data-driven strategy across channels (programmatic, social, search, video, mobile).
• Create test-and-learn programs for technology evaluation and engagement measurement.
• Negotiate with media vendors and oversee end-to-end campaign performance.

Skills

Media strategy

Leadership

Data analysis

Negotiation

Client relations

Analytics tools

Education

Bachelor's degree in marketing/advertising/communications

Tools

Google Analytics

Nielsen

comScore

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

AboutMindshare:A LeadingWPP MediaBrand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Media Director is responsible for leading, developing, and executing overarching media strategies and high-impact campaigns that effectively reach target audiences and drive key client and marketing objectives. This leadership role involves directing market data analysis, setting strategic media channel mix, leading high-stakes negotiations with media vendors, and overseeing end-to-end campaign performance and profitability to ensure exceptional results.

• Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
• Create test and learn programs for technology evaluation and engagement measurement to ensure we are maximizing return on investment
• Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
• Organize regular communication between WPP Media agencies as well as working into the wider account team to develop and share best practices and capabilities
• Identify best practice techniques and tools to support campaigns and optimisation
• Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
• Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
• Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects
• Foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
• Help to identify, develop and deliver on areas of possible business growth within existing client base, working with MD and Regional Digital Director.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Bachelors degree in marketing, Advertising, Communications, or a related field.
• 8-10+ years of experience in media planning and buying, with a focus on integrated and digital media and a proven track record in senior leadership.
• Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).
• Proven ability to manage client relationships and present media strategies effectively.
• Strong leadership and team management skills.
• Excellent analytical skills and attention to detail.
• Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Requirements: