Senior Digital Marketing Strategist - Performance & Growth

Uae Job Alert; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

MAF Lifestyle is seeking an experienced Senior Digital Marketing Specialist to join its Head Office in Dubai. This role focuses on digital advertising, performance marketing, analytics, and eCommerce growth.

You will plan, execute, and optimize campaigns across platforms, collaborate with cross-functional teams, and drive customer acquisition, engagement, website traffic, and online sales. This role demands a data-driven mindset in a fast-paced retail environment.

Qualifications

• 3-4 years of experience in digital marketing, performance marketing, or eCommerce marketing.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related discipline.
• Experience with campaign analytics, reporting tools, and digital advertising platforms.
• Understanding of SEO, website optimization, online customer acquisition, and conversion tracking.

Responsibilities

• Plan, launch, and optimize paid digital marketing campaigns across major advertising platforms.
• Monitor campaign performance and improve results through audience targeting, bid optimization, budget management, and creative testing.
• Manage product feeds and online catalogues to ensure accurate product information across digital channels.
• Implement and maintain conversion tracking using digital analytics and tag management tools.
• Analyze campaign performance and generate reports to support business decisions.
• Support search engine optimization (SEO) initiatives, including website optimization and technical improvements.
• Work closely with brand, content, creative, and eCommerce teams to deliver effective marketing campaigns.
• Ensure campaign structures, documentation, and digital marketing processes follow company standards.
• Identify opportunities to improve campaign performance using automation, AI-powered tools, and marketing insights.Stay updated with digital marketing trends, advertising platform updates, and industry best practices.

Skills

Digital ads platforms

Performance marketing

Analytical skills

Marketing analytics

Campaign optimization

Communication

Project management

Fast-paced environment

Continuous learning

Education

Bachelor's degree in Marketing

Digital Marketing certifications

Tools

Campaign analytics tools

Job description

MAF Lifestyle is seeking an experienced Senior Digital Marketing Specialist to join its Head Office in Dubai. This role focuses on digital advertising, performance marketing, analytics, and eCommerce growth.

You will plan, execute, and optimize campaigns across platforms, collaborate with cross-functional teams, and drive customer acquisition, engagement, website traffic, and online sales. This role demands a data-driven mindset in a fast-paced retail environment.