Strategic CRM Manager: Lifecycle & Personalization

Salt; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Salt is seeking a strategic CRM Manager to own and scale lifecycle communications across email, push, SMS, and in-app channels from acquisition through reactivation. You will design personalized, automated journeys, partner with data, product, and marketing teams, and optimize campaigns to improve retention, repeat purchases, and lifetime value.

The role requires hands-on experience with major CRM platforms and a track record of building scalable lifecycle programs in fast-paced environments.

Qualifications

• 7-12 years of experience in CRM, lifecycle marketing, or retention-focused roles.
• Strong hands-on experience with CRM platforms (e.g. Braze, Salesforce, HubSpot, Iterable, or similar).
• Proven ability to build and scale lifecycle journeys and automated campaigns.
• Strong analytical mindset with data-driven strategy and execution.
• Solid understanding of customer segmentation, personalization, and behavioral triggers.
• Experience in ecommerce/retail or consumer digital platforms is highly preferred.
• Ability to work cross-functionally in a fast-paced, growth-focused environment.

Responsibilities

• Own and execute the CRM strategy across the full customer lifecycle: acquisition, onboarding, engagement, retention, and reactivation.
• Plan, build, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.
• Develop segmentation, personalization, and automation frameworks to drive relevance and performance.
• Partner closely with data, performance marketing, product, and tech teams to align CRM with broader growth objectives.
• Analyze campaign performance, customer behavior, and lifecycle metrics to drive continuous optimization.
• Improve key KPIs including retention, repeat purchase, LTV, churn, and engagement rates.
• Manage CRM tools, platforms, and workflows to ensure scalability and reliability.
• Ensure brand consistency and compliance across all customer communications.
• Test new messaging, journeys, and offers to unlock incremental growth.

Skills

CRM strategy

Lifecycle marketing

Data-driven decisions

Segmentation

Personalization

Automation

Cross-functional collaboration

Tools

Braze

Salesforce

HubSpot

Iterable

Job description

Salt is seeking a strategic CRM Manager to own and scale lifecycle communications across email, push, SMS, and in-app channels from acquisition through reactivation. You will design personalized, automated journeys, partner with data, product, and marketing teams, and optimize campaigns to improve retention, repeat purchases, and lifetime value.

The role requires hands-on experience with major CRM platforms and a track record of building scalable lifecycle programs in fast-paced environments.