Senior Content Designer — Design Systems & AI

DISCOVERED; Abu Dhabi; On-site; AED 335,000 - 614,000; Full time

Benefits offered by this job

Relocation to Abu Dhabi

Visa sponsorship

Medical insurance

Big tech level salary

Job summary

DISCOVERED in Abu Dhabi is seeking a Senior Content Designer who shapes how the Design System speaks, covering vocabulary, patterns, and tone across products and brands. You’ll create a shared foundation that makes everything clearer and more consistent, then document it for designers, engineers and AI tools to use.

You’ll work closely with Arabic and English experts to ensure right-to-left is part of day one, and you’ll stay near launches to confirm words are what you intended.

Qualifications

• You’ve cracked content challenges that stretch across whole products, not just single flows.
• You naturally think in systems and have built guidelines or standards others actually use.
• You can tell when the problem isn’t the wording at all.
• You can keep multiple brands consistent while letting each one sound like itself.
• You’re at ease with taxonomies, structured documentation and working outside of design tools.
• You know how AI-assisted content work happens, including where it shines and where it goes wrong.
• You’re confident making the case to product, engineering, brand and leadership.
• You lift up the designers around you instead of holding all the knowledge yourself.

Responsibilities

• Build and grow the shared vocabulary that every product leans on.
• Figure out where brands should sound the same and where they should keep their own personality.
• Create go-to patterns for the moments that matter, like when something breaks or needs the user’s attention.
• Untangle the journeys where unclear wording leaves people stuck.
• Recognise when the real fix is in the flow or the service, not the sentence.
• Organise system knowledge so AI-powered workflows can work with it reliably.
• Decide where AI can be trusted to write and where it needs firm boundaries.
• Team up with Arabic and English experts so right-to-left is part of the plan from day one.
• Give teams the tools to get content right themselves, so you’re not rewriting everyone’s work.

Job description

DISCOVERED in Abu Dhabi is seeking a Senior Content Designer who shapes how the Design System speaks, covering vocabulary, patterns, and tone across products and brands. You’ll create a shared foundation that makes everything clearer and more consistent, then document it for designers, engineers and AI tools to use.

You’ll work closely with Arabic and English experts to ensure right-to-left is part of day one, and you’ll stay near launches to confirm words are what you intended.