Senior Business Development Manager

Pernod Ricard Gulf FZE; Dubai; On-site; AED 391,000 - 670,000; Full time

Job summary

Pernod Ricard Gulf FZE is seeking a Senior Business Development Manager to identify and quantify market opportunities and drive sustainable growth across all trade channels. You will translate insights into actionable commercial strategies, collaborate with Sales and Marketing, and support route-to-market optimization with data-driven analyses.

The role requires a strategic mindset, strong financial modelling, and experience in multi-channel FMCG environments, delivering structured growth plans

Qualifications

• Bachelor’s degree in finance, business, economics, or a related discipline.
• 10–12 years in Commercial Finance, Business Development, Commercial Strategy, or related FMCG roles.
• Strong experience in market sizing, segmentation, financial modelling, and analytics.
• Experience with distributor-led multi-channel sales models.

Responsibilities

• Analyse market potential and segment outlets to drive growth across channels.
• Develop channel-specific growth strategies and business cases.
• Create dashboards and management reports for leadership KPIs.

Skills

Commercial strategy development

Market potential assessment

Financial modelling

Business case development

Analytical thinking

Data visualization

Strategic planning

Stakeholder management

Excel & Power BI

Presentation skills

Education

Bachelor’s degree in finance, business, economics, or related

Tools

Excel

Power BI

Job description

About the company

Ready to join Pernod Ricard, the world's the #1 premium spirits organisation with the industry's most comprehensive and diversified portfolio of premium brands including 18 of the world's top 100 spirits brands.

As Créateurs de Convivialité, our purpose is to inspire authentic moments of sharing through our iconic brands, including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac, sold in over 160 countries.

"Conviviality" is our secret ingredient, poured into everything we do, and rooted in every one of us who works here. Collective spirit drives our success, empowering you to craft your path and bring your authentic self to every occasion.

Role Summary

The Senior Business Development Manager is responsible for identifying and quantifying market opportunities to drive sustainable business growth.

Reporting to the Head of Commercial Finance, this role combines commercial strategy, financial analysis, and market intelligence to develop data-driven growth plans across all trade channels.

The primary focus is to assess the total market potential, segment the market by outlet type, customer profile, geography, and channel, and translate these insights into actionable commercial strategies.

Working closely with Sales and Marketing, the role supports strategic decision-making, resource allocation, and route-to-market optimization.

Success Profile

The successful candidate is a commercially minded strategist with strong financial and analytical capabilities.

They excel at transforming market data into actionable commercial strategies, enabling informed business decisions and driving profitable growth.

By working closely with cross-functional teams, they ensure that market opportunities are accurately identified, prioritized, and converted into sustainable business results.

Key Responsibilities

Market Potential

• Analyse market size, outlet universe, consumer trends, competitor activity, and category performance to identify growth opportunities across all sales channels.


• Segment the market by outlet type, channel, geography, customer profile, and sales potential to optimize commercial/ marketing investment.


• Recommend channel and outlet prioritization based on market potential and profitability.


• Provide commercial and financial analysis to support route-to-market decisions.


• Develop channel-specific growth strategies.

Business Development

• Develop business cases for new market entry and distribution/numeric distribution expansion.


• Support commercial negotiations by providing financial analysis and profitability assessments.


• Evaluate investment opportunities and recommend initiatives that maximize return on investment.

Reporting & Business Insights

• Develop dashboards and management reports to monitor market performance and strategic KPIs.


• Present commercial insights, growth opportunities, and strategic recommendations to senior leadership.


• Monitor key industry trends and benchmark company performance against competitors.

Qualifications & Experiences

• Bachelor’s degree in finance, Business Administration, Economics, or a related discipline.


• 10-12 years of experience in Commercial Finance, Business Development, Commercial Strategy, Revenue Growth Management, or Sales Planning within the FMCG industry.


• Strong experience in market sizing, outlet segmentation, financial modelling, and commercial analytics.


• Experience working with distributor-led business models and multi-channel sales environments.

Skills & Competencies

• Commercial strategy development


• Market potential assessment and segmentation


• Financial modelling and business case development


• Advanced analytical and problem-solving skills


• Strong commercial and financial acumen


• Data visualization and reporting


• Strategic planning


• Cross-functional stakeholder management


• Advanced Excel and Power BI (or similar BI tools)


• Excellent presentation and communication skills

Job Posting End Date: Target Hire Date: 2026-12-08 Target End Date:

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jou’e champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.