Marketing Manager, Le Clos

MMI - Maritime and Mercantile International; Dubai; On-site; AED 320,000 - 480,000; Full time

Job summary

MMI - Maritime and Mercantile International in Dubai seeks an experienced Marketing Manager to lead Le Clos. You will translate brand vision and commercial goals into an integrated strategy across airport, mainland, digital and on-trade channels, owning the annual marketing agenda.

Responsible for end-to-end 360° campaigns, brand governance, partnerships and budget management, you will drive premium execution at every customer touchpoint and deliver measurable commercial results.

Qualifications

• University degree or equivalent qualification.
• 7+ years in brand marketing, preferably luxury retail or related field.
• Strong retail marketing knowledge; wine and spirits experience desirable.
• Experience turning strategy into integrated 360 campaigns across physical and digital channels.
• Strong commercial acumen and analytics.
• Proven people leadership experience.

Responsibilities

• Contribute to evolution of Le Clos brand strategy and positioning.
• Own end-to-end planning and delivery of integrated 360° marketing campaigns, from brief to post-campaign review.
• Protect and govern the Le Clos Brand Visual Identity (BVI) across all channels.
• Partner with Retail Operations, E-Commerce, Category and Commercial teams to translate the marketing calendar into compelling customer-facing execution.
• Develop and execute strategies to attract new high-value customers, leveraging digital, partnerships, events, retail, CRM and Private Client channels.
• Identify and cultivate strategic partnerships with luxury, hospitality, travel and lifestyle brands.
• Own and manage the Le Clos Marketing A&P budget with strong financial discipline.
• Lead regular performance reporting across customer, sales, campaign, retail and digital KPIs.
• Lead, inspire and develop direct reports through clear objectives and coaching.

Skills

Brand marketing

Luxury retail

Digital campaigns

Budget management

Leadership

Analytics

Partnership development

Education

University degree or equivalent relevant qualification

Job description

We are looking for an experienced Marketing Manager to lead the development and evolution of Le Clos. Reporting to the Head of Marketing (MMI), you will translate our brand vision and commercial objectives into an integrated marketing strategy across airport, mainland, digital and on-trade channels, owning the annual marketing agenda, 360° campaign delivery and brand governance to create a consistent, elevated and commercially effective Le Clos experience at every customer touchpoint.

Key Responsibilities:

• Contribute to the evolution of the Le Clos brand strategy and positioning, bringing customer, market and commercial insight
• Own end-to-end planning and delivery of integrated 360° marketing campaigns, from brief to post-campaign review
• Protect and govern the Le Clos Brand Visual Identity (BVI) across all channels
• Partner with Retail Operations, E-Commerce, Category and Commercial teams to translate the marketing calendar into compelling customer-facing execution
• Develop and execute strategies to attract new high-value customers, leveraging digital, partnerships, events, retail, CRM and Private Client channels
• Identify and cultivate strategic partnerships with luxury, hospitality, travel and lifestyle brands
• Own and manage the Le Clos Marketing A&P budget with strong financial discipline
• Lead regular performance reporting across customer, sales, campaign, retail and digital KPIs
• Lead, inspire and develop direct reports through clear objectives and coaching

Required Qualifications & Experience:

• University degree or equivalent relevant qualification
• Minimum 7 years' experience in brand marketing, ideally within luxury retail, premium consumer goods, travel retail or a related environment
• Strong retail marketing knowledge; wine and spirits experience highly desirable
• Demonstrated experience developing brand plans and translating strategy into integrated 360° campaigns across physical and digital channels
• Strong commercial acumen and analytical capability
• Demonstrated people leadership experience

Desired Skills:

• Strategic and commercial brand management
• Confident external relationship builder and presenter
• Strong understanding of luxury consumer behaviour and trends
• High attention to detail and commitment to premium execution
• Highly autonomous, organised and comfortable in a fast-paced, cross-functional environment
• Excellent written, verbal and presentation skills