AREA Director - Middle East & Turkey
Bacardi-Martini
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Benefits offered by this job
Job summary
Bacardi MEA invites applications for an Area Director MEA & Turkey based in Dubai to lead regional teams, manage distributor relationships, and shape brand presence across on- and off-trade channels. You will drive growth, capture market dynamics, and influence country plans with the Managing Director MEA.
The role demands 12+ years in FMCG/alcohol, proven distributor management, leadership across diverse teams, and strong P&L experience.
Qualifications
- Minimum 12 years sales/marketing experience in FMCG or Alcohol & Beverage
- Distributor management expertise is essential
- Proven track record leading high-performing teams and delivering sales targets
- Ability to work under pressure and manage cross-cultural stakeholders
- Excellent written and spoken English; Arabic a plus
Responsibilities
- Deliver key financial targets (NSV, GM, overheads, profitability) vs budget
- Build and drive on-trade community across the region
- Develop strong distributor relationships and channel partnerships
- Define RTM with distributors to meet commercial targets
- Monitor value chain and ensure supply accuracy across markets
- Lead talent development within the MEA cluster
- Inspire and manage the MEA & Turkey teams and distributors
Skills
Education
Tools
Job description
This is an amazing opportunity to be part of the MEA cluster as Area Director Middle East & Turkey. Your principal role will be to lead ME& Turkey teams to manage distributor relations, capture market dynamics and react to growth opportunities in your market. Create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and positioning in the market. You will be based in Dubai. The role reports into Managing Director MEA.
ABOUT YOU
As Area Director ME & Turkey, you will be accountable for delivering value and financial impact in the market.Your ability to manage ontrade and off trade of the market with your distributors at any given time will be key, and motivating distributors to achieve their targets and celebrate excellence.
ARE YOU READY TO EMBARK ON YOUR NEXT MOVE?
· Do you dare to be different?
· Are you willing to question, challenge and innovate in pursuit of excellence?
· Can you work collaboratively and inspire others?
· Are you ready to make your mark?
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That’s where you come in!
RESPONSIBILITIES
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
Deliver Results and Excellence in Execution:
- Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget.
- Build & Drive the ontrade community in the region.
- Building strong, mutually beneficial relationships with distributors, Off and On Trade customer partnerships.
- Responsible to set/build/sustain RTM, with distributors and wholesalers’ network to deliver key Commercial targets.
- Influence and input to the Hub IAP to ensure Country plans meet Customer needs to shape and deliver the customer and channel strategy of the Country to maximize long term value to the company
- Control in market Value Chain with regular updates based on information from all stakeholders.
- Monitor supply chain to ensure smooth market supply & maintain a high level of shipment forecast accuracy
- Ensuring optimum distribution and visibility of our brands (AVQPAP) across channels
- Control, manage and negotiate contracts for distribution agreements
- Monitoring and reporting competition in the market
- Best execution of Brand Plans with distributors and local trade to build long-term sustainable brand equity
- Responsible for creating and delivering the strategy inline with #BEST10 & regional commitment of Billion & Beyond.
Develop talent and capability
- Lead a pivotal team in the MEA cluster, ensuring development and strong leadership for the internal team and external teams sat under the distributor network
- Ensuring that your distributors have resources needed to deliver desired results (P&L, Customer Marketing, Execution0
- Ensuring all distributors understand the company policies and culture
Create a winning team
- Motivate distributors to achieve their targets and celebrate excellence
- Managing the Middle East & Turkey team; Commercial Manager & Customer Marketing Manager & their respective teams
SKILLS
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
- Minimum 12 years sales/marketing experience in FMCG or Alcohol and Beverage industry. Know how experience in the Middle East & extended Middle East Region is an advantage
- Distributor Management expertise is key criterion
- Proven track record of building High Performing Teams and Sales Delivery.
- Ability to thrive under high pressure situations, geo politically, lead cultural diversity within internal & external stakeholders
- Excellent written and spoken communication in English. Arabic is a bonus.
- Good financial acumen and exposure to managing Sales and P&Ls
- Experience in managing a market end to end
- Team Management experience and leadership a must
- Degree with a Sales or Marketing specialisation
- Proficiency in MS Office
PERSONAL QUALITIES
- Self-motivated and have an entrepreneurial approach
- Thrive in pressure situation, and able to make strong decisions on business & people
- Confident and able to communicate to senior stakeholders
- Positive, passionate, patient with fantastic networking skills
- Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
- Team player, Transparent in your dealings and trustworthy.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Life Inside Bacardi
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.
If this sounds like a culture you wish to join, check out our current opportunities.
Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.
Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.
We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.
The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.
What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.
We do, of course, only hire people who are of legal drinking age in their market.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.
The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.
For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.
If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.
The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.
We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.
From time to time, fraudsters or scammers impersonate recruiters or Bacardi employees in an attempt to obtain personal information or money. These recruitment scams can show up as fake websites listing job opportunities designed to look like Bacardi, email communications, or direct messages via LinkedIn or Whatsapp/SMS. Watch out for poorly written messages and adverts that contain spelling errors or inconsistencies.
The URLs for the Bacardi Careers Site are https://bacardi.wd3.myworkdayjobs.com/Jobs_Bacardi and www.jobs.bacardilimited.com . If you click a link that sends you to a page that looks like Bacardi but doesn’t start with this address, it’s not us! Please do not provide any personal details – we suggest you close this window tab. An email would be considered suspicious if the email address does not end in “@bacardi.com”
Bacardi never charges a candidate any monetary fee for the opportunity to be interviewed, or to secure visas or permits. Money is never exchanged during the hiring process.
Bacardi will never ask you for personal information over email, such as personal passwords, credit card or banking information, Social Security numbers or tax identification number.
If you've shared information with a potential scammer, report any suspicious communications by forwarding details and attaching any evidence via our Contact Form https://Contact.BacardiLimited.com with Topic “Reporting Suspicious Activity”. Our team will investigate and let you know if the email is legitimate.
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