Senior Brand Growth Lead for MEA Markets

Perfetti Van Melle; Dubai; On-site; AED 331,000 - 441,000; Full time

Job summary

Perfetti Van Melle in Lebanon seeks a Senior Brand Manager to execute the marketing strategy for the MEA cluster, aiming growth in sales, market share and profitability.

You will align global brand positioning with local insights, leverage Nielsen/EPOS data for KPI tracking, manage agency briefs, and collaborate with sales, factories, R&D and marketing to drive NPD and in-market activations.

Responsibilities

• Portfolio management, new product development activities and the implementation of marketing activities (consumer support including communication above and below the line, visibility tools) with the aim to grow sales, profitability and generally improve the business focused on our successful global brands
• It involves a close collaboration with the sales team, the factories, the R&D as well as the corporate marketing
• To coordinate the details/planning with factory & to develop the artwork in close collaboration with the artwork coordination
• To monitor and assist in local product registration
• To coordinate the operational process generated from planned BTL activities & to manage/coordinate any POS or visibility tools required.
• Local Consumer Insights: Gather and analyze country-specific trends; and communication insights; develop local communication plans and lead local market research
• Portfolio Strategy Support: Contribute insights for MEA portfolio and innovation pipeline.
• Brand Strategy Alignment: Ensure Local initiatives align with regional/global Brand positioning
• Local Execution: Adapt global messaging to resonate with local audiences and cultural nuances.

Job description

Perfetti Van Melle in Lebanon seeks a Senior Brand Manager to execute the marketing strategy for the MEA cluster, aiming growth in sales, market share and profitability.

You will align global brand positioning with local insights, leverage Nielsen/EPOS data for KPI tracking, manage agency briefs, and collaborate with sales, factories, R&D and marketing to drive NPD and in-market activations.