Senior Attribution Lead, MENA — Growth & ROI

Orix Digi; Dubai; On-site; AED 250,000 - 320,000; Full time

Job summary

Orix Digi in Dubai is seeking a Senior Attribution Analyst to own attribution and measurement strategy for the MENA region, translating demand signals into pipeline and revenue impact. This full-time onsite role focuses on governance, KPI discipline, and rapid cycles across campaigns.

You will collaborate with cross-functional squads, define KPI trees, run experiments, and communicate insights to leadership.

Qualifications

• 5–8 years of experience in attribution and measurement strategy.
• Hands-on capability with GA4, GTM, conversion modelling.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.
• Experience across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Responsibilities

• Own end-to-end delivery for Attribution Analyst initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

Attribution & measurement strategy

GA4

GTM

KPI governance

Stakeholder management

Data-driven decision making

Communication

Ownership mindset

Tools

GA4

GTM

Job description

Orix Digi in Dubai is seeking a Senior Attribution Analyst to own attribution and measurement strategy for the MENA region, translating demand signals into pipeline and revenue impact. This full-time onsite role focuses on governance, KPI discipline, and rapid cycles across campaigns.

You will collaborate with cross-functional squads, define KPI trees, run experiments, and communicate insights to leadership.