Senior Associate — AI Adoption & Workforce Transformation

PwC Middle East; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

PwC Middle East is seeking a Senior Associate for AI Workforce Transformation to lead adoption and measurement of firm-wide AI tools. You will own KPIs, dashboards, and ROI analyses to demonstrate value and guide leadership decisions.

You will also manage the AI champions network, craft enablement playbooks, and shape interventions that drive sustained usage and business impact across the region.

Qualifications

• 4+ years of relevant experience in AI/digital adoption, enablement, transformation, or benefits/value realisation, ideally within professional services or a large enterprise environment, including experience owning an initiative end to end.
• Bachelor's degree in Business, Technology, Economics, Data Analytics, or a related discipline. A relevant Master's degree is an advantage.
• Data analytics or BI certifications (e.g. Microsoft Power BI Data Analyst Associate) are highly desirable.
• Change management certification (e.g. Prosci / ADKAR) is an advantage.

Responsibilities

• Own the adoption strategy for firm-wide AI tools and agents across PwC Middle East, setting the direction, priorities, and targets that move staff from aware to actively using AI in their daily work, and closing the gap between licences held and value realised.
• Own the measurement and value framework for AI adoption: define the KPIs, build and maintain the dashboards (Power BI and platform analytics), and turn usage and engagement data into the decisions on where to focus adoption effort next.
• Own the ROI and value-realisation story, running the surveys, time-and-value studies, and benefit analysis needed to evidence impact, and presenting the results and investment recommendations to senior leadership, including ExCo.
• Provide senior leadership of the AI champions network — shaping its strategy, curating the playbooks and enablement assets it runs on, and steering where champions focus.
• Design the firm's adoption interventions and enablement approach — onboarding journeys, use-case clinics, and targeted campaigns — prioritising the teams, licences, and capabilities where usage is lagging.
• Drive AI to become embedded in everyday ways of working, partnering with line-of-service and team leads to integrate tools into rituals, templates, and processes so that usage becomes the default and is sustained beyond initial launch.

Skills

Data analytics

Power BI

GenAI tools

KPIs & ROI

Stakeholder management

Storytelling

SQL

English fluency

Arabic advantage

Education

Bachelor's degree

Master's degree advantage

Tools

Power BI

Excel

Job description

PwC Middle East is seeking a Senior Associate for AI Workforce Transformation to lead adoption and measurement of firm-wide AI tools. You will own KPIs, dashboards, and ROI analyses to demonstrate value and guide leadership decisions.

You will also manage the AI champions network, craft enablement playbooks, and shape interventions that drive sustained usage and business impact across the region.