Senior Associate: AI Adoption & Transformation

PwC Middle East; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

PwC Middle East is seeking a seasoned AI adoption professional to lead firm-wide AI tool adoption, measure impact with dashboards in Power BI, and drive value through ROI analysis. You will manage the champions network, develop enablement assets, and design campaigns to close adoption gaps across the region.

Required is 4+ years in AI/digital adoption or transformation within a large enterprise or professional services, with strong data, storytelling, and stakeholder management skills.

Qualifications

• Bachelor's degree in Business, Technology, Economics, Data Analytics or related field; Master’s preferred.
• Data analytics or BI certifications (e.g. Power BI Data Analyst Associate) are highly desirable.
• Change management certification (e.g. Prosci/ADKAR) is an advantage.
• Fluency in English; Arabic is an advantage.

Responsibilities

• Own the adoption strategy for firm-wide AI tools and agents across PwC Middle East.
• Define KPIs, build dashboards in Power BI, and analyse adoption data to guide actions.
• Lead ROI and value studies, surveys, and presentations to ExCo on impact and investments.
• Manage AI champions network and enablement assets and playbooks.
• Design onboarding journeys, campaigns, and clinics to close adoption gaps.
• Embed AI usage into day-to-day processes and demonstrate value through storytelling.

Skills

Power BI

Excel

Data analytics

SQL

Adoption metrics

Education

Bachelor's degree in Business/Technology/Economics/Data Analytics

Master's degree advantage

Tools

SQL

Power BI

Job description

PwC Middle East is seeking a seasoned AI adoption professional to lead firm-wide AI tool adoption, measure impact with dashboards in Power BI, and drive value through ROI analysis. You will manage the champions network, develop enablement assets, and design campaigns to close adoption gaps across the region.

Required is 4+ years in AI/digital adoption or transformation within a large enterprise or professional services, with strong data, storytelling, and stakeholder management skills.