Senior 360 Marketing Lead

Visa; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Visa in the United Arab Emirates seeks an accomplished Marketing Manager to drive issuer-focused marketing initiatives and integrated 360 strategies. You will lead cross-functional teams, manage key campaigns, and partner with executives to translate insights into scalable growth across digital, brand and performance channels.

The role requires strong stakeholder management, end-to-end project leadership, and the ability to optimize campaigns for maximum ROI in a dynamic fintech environment.

Qualifications

• 7+ years of marketing experience with a strong background in developing and executing integrated 360 marketing strategies.
• Demonstrated integrated marketing experience across brand, digital, content, events, sponsorships, and performance marketing.
• Strong stakeholder management and influencing skills across multiple levels.
• Excellent project management, delivering end-to-end campaigns within budgets and timelines.
• Strategic thinker with a holistic approach to marketing.
• Consultative marketing translating objectives into actionable strategies.
• Adaptive and capable of navigating ambiguity, with fintech/consumer goods experience preferred.

Responsibilities

• Lead acquisition campaign planning with an audience-first approach aligned to business and brand objectives.
• Develop and execute integrated 360 marketing plans across brand, digital, content, social, partnerships, events, sponsorships, and performance channels.
• Consult with clients and internal stakeholders to uncover business challenges and growth opportunities.
• Shape digital marketing strategies and lead digital initiatives to drive acquisition, engagement and growth.
• Develop demand-generation strategies to increase utilization and revenue, including cross-border growth.
• Collaborate with Sales, Product, Media & Data Science to translate insights into effective programs.
• Build relationships with stakeholders and act as a trusted marketing advisor.
• Lead end-to-end project management of marketing initiatives, ensuring on-time delivery and ROI.
• Manage agency relationships and budgets to maximize impact.
• Regularly analyze campaign performance and provide actionable insights to leadership.
• Manage budgets and P&L to optimize investments.

Skills

Integrated marketing

Stakeholder management

Project management

Strategic thinking

Consultative marketing

Adaptability

Fintech/Consumer goods experience

Job description

Visa in the United Arab Emirates seeks an accomplished Marketing Manager to drive issuer-focused marketing initiatives and integrated 360 strategies. You will lead cross-functional teams, manage key campaigns, and partner with executives to translate insights into scalable growth across digital, brand and performance channels.

The role requires strong stakeholder management, end-to-end project leadership, and the ability to optimize campaigns for maximum ROI in a dynamic fintech environment.