Sales Specialist (Core Automation) – Dubai, UAE

Siemens España; Dubai; Hybrid; AED 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work

Learning & development

Diversity & inclusion

Job summary

Siemens AG in Dubai seeks a Sales Specialist - Core Automation to deliver pre-sales automation expertise and customer value in the Middle East. You will combine hands-on automation know-how with a consultative sales approach, supporting PoCs and technical evaluations while promoting product solutions and driving customer success.

The role requires hands-on project experience with PLCs, HMI, SCADA and TIA Portal, strong OT/IIoT knowledge, and travel readiness.

Qualifications

• 5–6 years of relevant industrial project experience in automation system engineering, integration, testing or commissioning.
• Strong technical knowledge of PLCs, HMI, SCADA, TIA Portal and related automation products.
• Sound understanding of OT networking and IIoT technologies.
• Good written and spoken English with strong presentation skills.
• Collaborative team player with cross-functional experience across countries.
• Strong analytical and problem-solving skills with a customer-focused mindset.
• Willingness to travel within the Middle East (less than 20% travel).
• Familiarity with edge and cloud computing concepts and OT cybersecurity is a plus.

Responsibilities

• Provide pre-sales technical support for the core automation portfolio across the Middle East.
• Deliver presentations, live demonstrations and technical workshops detailing solution capabilities and customer value.
• Plan and run proofs of concept and technical evaluations with defined objectives and success criteria.
• Promote automation products through customer visits, webinars, events and campaigns.
• Assist with technical proposals, specifications and responses to customer inquiries.
• Collaborate with account managers, technical sales and partners to advance customer decisions.
• Develop reusable demonstration applications and share portfolio knowledge with colleagues.
• Stay current with automation technologies, market developments and competitor offerings.

Skills

Siemens PLCs

HMI

SCADA

TIA Portal

OT Networking

IIoT

English

Presentation Skills

Travel Ready

Tools

Siemens PLCs

TIA Portal

SCADA

Job description

Sales Specialist (Core Automation) – Dubai, UAE

526194

28-Oct-2026

Sales Specialist - Core Automation – Dubai, UAE

We empower our people to stay resilient and relevant in a constantly evolving world. We’re looking for people who are always searching for creative ways to grow and learn. People who want to make a real impact, now and in the future. Does that sound like you? Then it seems like you’d make an outstanding addition to our vibrant international team.

Siemens Digital Industries is a leading innovator in automation and digitalization. Our mission is to support customers in maximizing growth, profit opportunities and ecological footprint in the discrete and process industries. Ready to create your own journey?

Join our Digital Industries team as a Sales Specialist - Core Automation, based in Dubai and supporting customers across the Middle East. You will combine hands‑on automation expertise with a consultative approach to provide pre‑sales technical support, demonstrate product value and help customers select solutions that address their industrial challenges.

You‘ll make an impact by

• Provide pre‑sales technical support for the core automation portfolio across the Middle East, translating customer requirements into suitable product selections and automation concepts.
• Deliver engaging product presentations, live demonstrations and technical workshops that clearly explain solution capabilities, competitive differentiation and customer value.
• Plan and conduct proofs of concept (PoCs) and technical evaluations, agreeing objectives and success criteria with customers and documenting results and recommended next steps.
• Promote automation products and solutions through customer visits, webinars, events and targeted campaigns, working closely with sales and marketing teams.
• Support technical proposals, specifications and responses to customer enquiries, including product compatibility, integration considerations and migration or modernization options.
• Collaborate with account managers, technical sales, product specialists and partners to identify opportunities, address technical questions and advance customer decisions.
• Develop reusable demonstration applications, presentation materials and application examples, and share portfolio knowledge with colleagues and partners.
• Stay current with automation technologies, market developments and competitor offerings, and share customer feedback with relevant product and business teams.
• Coordinate with networking, IIoT and other technology specialists to support integrated solutions and a clear handover to implementation or support teams where needed

Your success is grounded in — essential qualifications:

• 5–6 years of relevant industrial project experience, with practical exposure to automation system engineering, integration, testing or commissioning.
• Strong technical knowledge of Siemens programmable logic controllers (PLCs), human-machine interfaces (HMI), supervisory control and data acquisition (SCADA), TIA Portal and related automation products.
• A sound understanding of operational technology (OT) networking and Industrial Internet of Things (IIoT) technologies, including connectivity and integration in industrial environments.
• Good written and spoken English, strong presentation skills and the ability to explain technical concepts clearly to technical and non-technical audiences.
• A collaborative approach, with the ability to work effectively within a team and across functions, countries and partner organisations.
• Strong analytical and problem-solving skills, a customer-focused mindset and the ability to organise and follow through on multiple technical engagements.
• Willingness to travel within the Middle East, with travel expected to account for less than 20% of working time.

Additional qualifications that would be an advantage:

• Familiarity with edge and cloud computing concepts and their integration with industrial systems.
• Understanding of OT cybersecurity principles and secure industrial connectivity.

You’ll benefit from

• Hybrid working with 2–3 days of mobile working per week, in line with the applicable policy.
• Diverse and inclusive culture.
• An environment where everyone can bring their whole self and feel a sense of belonging.
• the foundation to develop personally and professionally.
• Extraordinary variety of learning & development opportunities

Transform the everyday with us

We value your outstanding identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us.

We celebrate the fact that our people are individuals and have different preferences and needs. If we all thought the same, we would never think of anything new! That’s why we recruit extraordinary minds from all walks of life. We are committed to furthering our culture of diversity, equity and inclusion. We encourage applications from a diverse talent pool and are happy to give the opportunity to discuss flexibility and reasonable adjustment requirements. Many of our teams are working optimally in a remote, virtual adding to our ability to offer more flexibility on how you handle your time.

Please note: Only complete applications can be considered in the selection process.