Sales Manager IMEA

ABB; Abu Dhabi; Hybrid; AED 450,000 - 900,000; Full time

Job summary

ABB is seeking a high-impact Hub Sales Manager IMEA to lead sales and marketing strategy across UAE, Saudi Arabia, and Qatar. You will coach teams, manage budgets, and drive profitable growth through disciplined GTM execution and effective pricing while maintaining strong customer relationships.

You will partner with Hub Leadership and Local Divisions to shape market strategy, oversee pricing and market intelligence, and ensure delivery of ambitious revenue targets in the IMEA region.

Qualifications

• Minimum 15 years of international sales management experience.
• Experience across the IMEA region preferred.
• Proven ability to close enterprise deals and manage executive relationships.
• Knowledge of process automation or related industries is advantageous.

Responsibilities

• Lead defining and implementing sales and marketing strategies for ABB IMEA Hub.
• Develop and coach the marketing and sales function and plan execution across workstreams.
• Drive GTM, pricing, and market development to achieve profitable growth and high customer satisfaction.
• Forecast results, identify risks, and drive top-line growth across markets.

Skills

International sales management

Executive relationship building

Sales strategy

Negotiation

Leadership

Education

Bachelor’s degree in business or engineering

Job description

HUB Sales Manager IMEA

Location: Abu Dhabi, Abu Dhabi, United Arab Emirates

Category: Sales, Marketing & Communication

Employment Type: Full Time

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Hub Manager_IMEA

Your role and responsibilities

In this role, you will have the opportunity to lead defining and implementing sales and marketing strategies for ABB Industrial Process Automation and Energy Industries at IMEA Hub level. You will be accountable for proactively leading, developing, and coaching the marketing and Sales function and managing the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure high level of customer satisfaction.

As Hub Sales Manager, you will be accountable for driving the execution of the overall Hub strategy across all workstreams. You will also play a key role in shaping and defining the overall strategy in close collaboration with the Hub Leadership Team and Local Divisions.

Location:

The role can be based in any of the following countries within IMEA: UAE, Saudi Arabia, or Qatar

The work model for this role (hybrid/onsite)

This role is contributing to Industrial Process Automation and Energy Industries (IMEA HUB)

You will be mainly accountable for:

• Responsible for developing, planning, and executing the Go-to-Market (GTM) model, sales mission, vision, and strategy for the assigned area. Lead the development and management of sales targets, budgets, and efficiency objectives, ensuring alignment with business priorities, effective execution, and sustainable profitable growth. Accountable for the execution of the agreed overall Hub strategy through all workstreams
• Lead the definition of the assigned division and area footprint (market presence, execution standards, and delivery model).
• Oversee the assigned teams responsible for monitoring and maintaining competitive market price levels, identifying pricing opportunities, and driving actions to optimize pricing performance and profitability. Partners closely with the Pricing Management team to assess the impact of pricing decisions on business results and translate insights into actionable improvements.
• Define key sales targets, including volume, portfolio mix, and revenue growth, and establishes appropriate KPIs, metrics, and performance measurement tools to monitor progress and business performance. Proactively forecasts results, identifies performance gaps and emerging risks, and leads initiatives to accelerate top-line growth, strengthen market performance, and maximize sustainable revenue growth in each market.
• Responsible for achieving assigned order intake, margin, and related business objectives for the designated product portfolio across the IMEA region. Drive the development of a strong Sales funnel, with a particular focus on Greenfield Automation opportunities, in alignment with the global division strategy and growth priorities.
• Drive the evaluation of new and existing markets, identifying evolving customer needs and growth opportunities, and ensures a proactive, solution-oriented sales approach. Leads the assessment of market trends, competitive intelligence, and market segmentation to identify strategic opportunities, strengthen market positioning, and support sustainable business growth.
• Take ownership of and drive ABB's value proposition across target industries, ensuring it is clearly defined, continuously developed, and effectively communicated both internally and externally.
• Lead Customer Value Proposition development and positioning with key customers, while advancing the brand evolution plan and strengthening ABB's market differentiation. Build and maintain strong, strategic customer relationships across selected industries and regions to enhance customer engagement, strengthen market position, and drive sustainable growth.

License to Operate / Core Values

• Lead and foster a culture of integrity, compliance, and ethical conduct, ensuring adherence to ABB’s Code of Conduct, core values, internal policies, and all applicable legal and regulatory requirements.
• Drive a safe and sustainable work environment with full accountability for employee and contractor HSE performance, while continuously improving safety, risk management, and integrity outcomes.

Our team dynamics

You will join a dynamic team, where you will be able to thrive, lead and drive transformational success.

Qualifications for the role

• Relevant business or engineering degree, with a minimum of 15 years of international sales management experience required / experience working across the IMEA (India, Middle East & Africa) region is preferred.
• Excellent in relationship building and long-term planning at the executive and operational leadership level, with demonstrated ability to close enterprise deals.
• Strong leadership skills and result focused mindset to lead internal matrix stakeholders towards a combined set of solutions best suited to meet client expectations.
• Process Automation industry knowledge that translates solutions into value-based selling.
• Solid technical background that will allow ABB to develop and deliver a set of netted solutions specifically designed to meet client needs.
• Strong understanding of Hub/Business Lines/Division and large corporate structure.
• Success in building long-term strategic relationships across the Automation industry.
• Pipeline development that turns into financial-based solutions selling.
• Willingness to be on the road visiting customers across the region.

What's in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

More About Us

ABB’s Energy Industries division is enabling safe, smart, and sustainable projects and operations for businesses across the oil, gas, chemicals, power generation, life sciences and water sectors. Driving integrated solutions that automate, digitalize, and electrify industry, we connect our people and technology to help our customers adapt and succeed. With over 50 years of domain expertise, we continue to innovate and reshape traditional approaches across the energy sector. Our technologies and solutions are designed to create value, improving operational efficiency and productivity, enhancing safety and minimizing risk. We support the development of new and renewable energy models - enabling energy efficient and low carbon operations across traditional industries.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?