Sales manager Duty free & Travel retail

B&S International; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Annual performance bonus

Comprehensive benefits package

Multinational company environment

UAE labour law benefits

Job summary

B&S International is seeking a Sales Manager Duty Free for the MEA region, based in Dubai. You will connect global brand owners with international Duty Free partners, driving growth across channels in a fast-paced travel retail environment.

You will build partnerships, analyze markets, and lead category strategies while traveling regularly. English fluency is required; Arabic/French/Hindi are a plus. The role offers a dynamic multinational setting with growth opportunities.

Qualifications

• At least 3 years of FMCG sales experience in Duty Free.
• University degree in Business, Marketing or related field.
• Interest in driving brand partnerships in MEA.
• Experience with distribution and identifying opportunities.
• Strong analytical skills with numbers.
• Team player and independent deal closer.
• Strong sales leadership and operational excellence.
• Fluent in English; Arabic, French and/or Hindi a plus.
• Willing to travel regularly.

Responsibilities

• Be the main point of contact between global brand owners and international Duty Free partners, ensuring collaboration across Travel Retail channels.
• Work across multiple product categories while maintaining relationships with customers and suppliers.
• Build and strengthen partnerships with brand owners, key stakeholders, and retail customers through market visits and virtual engagement; expect travel.
• Develop and implement category strategies driving sustainable sales growth, profitability, and long-term business success.
• Analyze market trends, sales performance, customer insights, and competitor activity to identify opportunities and support decisions.
• Collaborate with brand partners and internal teams on launches, pricing, promotions, and initiatives to maximize category performance.
• Monitor results and identify gaps to adjust strategies for better commercial performance.
• Apply negotiation and deal-making skills to secure mutually beneficial agreements while balancing profitability.
• Prepare regular performance updates with actionable recommendations to senior stakeholders.

Skills

FMCG sales

Duty Free

Distribution experience

Negotiation

Deal closing

Sales leadership

Operational excellence

Analytical skills

Travel readiness

English fluency

Multilingual (plus)

Education

University degree in Business or Marketing

Job description

B&S exists to make premium consumer goods available to everyone, anywhere. We believe that getting access to consumer products that bring joy and comfort into everyday lives, should be easy around the globe.

Are you ready to drive commercial growth across the Middle East & Africa within the world of Global Travel Retail? Based in our Dubai, UAE office this is your chance to make an international impact from day one. If outperforming every market expectation sounds like your kind of challenge, this is your opportunity.Push your boundaries as a Sales Manager Duty Free in Travel Retail MEA

As a Sales Manager Duty Free across MEA, you are the key link between global brands, international customers such as airports, border shops, port stores & brand approved distribution partners across the Middle East & Africa. You know how to turn opportunities into results and are looking for a new challenge where you can fully unleash your entrepreneurial mindset. In this role, sales is all about building long-term partnerships / relationships with both customers and suppliers. You move easily between both worlds and know better than anyone how to close deals that create value for all parties.

What will you be doing?

• Be the main point of contact between global brand owners and your international Duty Free partners, ensuring strong collaboration and alignment across all Travel Retail channels.
• Work across multiple product categories while maintaining close relationships with both customers and suppliers.
• Build and strengthen partnerships with brand owners, key stakeholders, and retail customers through regular market visits and virtual engagement. Expect to travel once or twice per month.
• Develop and implement category strategies that drive sustainable sales growth, profitability, and long-term business success, adapting plans to changing market conditions and customer needs.
• Analyze market trends, sales performance, customer insights, and competitor activity to identify opportunities, optimize assortment, and support strategic decision-making.
• Collaborate with brand partners and internal teams on new product launches, pricing strategies, promotional activities, and commercial initiatives to maximize category performance.
• Use your strong analytical skills to continuously monitor results, identify gaps and opportunities, and adjust strategies to improve commercial performance.
• Apply your sharp negotiation and deal-making skills to secure mutually beneficial commercial agreements while balancing profitability with long-term strategic partnerships.
• Prepare regular performance updates and provide actionable recommendations to senior stakeholders based on commercial results, market developments, and competitive insights.

Qualifications

You are an entrepreneurial team player with a commercial mindset. You think ahead, act with purpose, and use your sharp analysis and clear approach to make a real impact. You thrive on closing deals and enjoy working in an international, fast-paced environment where no two days are the same.

You:

• Have at least 3 years of experience in FMCG sales withinDuty Free.
• Have university degree in Business, Marketing, or a related field.
• Have an interest in driving brand partnerships in a region / channel.
• Have experience with distribution and are quick to spot and seize commercial opportunities.
• Possess strong analytical skills; you know your numbers and use them strategically.
• Are both a team player and an independent deal closer.
• Strong sales leadership and operational excellence.
• Speak fluent English both written and spoken; Arabic, French and/or Hindi are all a plus.
• Are open to traveling regularly.

Additional Information

We offer you

• Opportunity to work in a multinational company with a dynamic and diverse team.
• A collaborative work environment that encourages growth and professional development.
• Annual performance driven bonusand comprehensive benefits package.
• Other benefits as per UAE labour law
• A chance to develop your skills in a fast-paced, high-impact industry.