Sales Manager Beverage Ingredients Middle East

Fritz & Muller; Dubai; On-site; AED 331,000 - 551,000; Full time

Benefits offered by this job

International scope

Career growth

Cross-functional environment

Market impact

Job summary

Fritz & Muller seeks a Sales Manager - Beverage Ingredients (B2B) to drive commercial operations across the Middle East, including KSA, Oman, Kuwait and Bahrain. The role focuses on building relationships with beverage and food manufacturers and managing the full sales cycle from lead to orders.

You will need a strong technical-commercial understanding, an established network, and the ability to negotiate, sample, approve, and deliver profitable business across the region.

Qualifications

• Bachelor's degree in Business, Food Science, Food Technology, Chemistry or related field.
• 5+ years of B2B sales experience in the beverage ingredients industry.
• Direct experience selling flavours, juice concentrates, purees, blends, and beverage applications.
• Established network with beverage manufacturers.
• Fluent English; Arabic is a bonus.
• Proficient with MS Office and Zoho CRM.

Responsibilities

• Develop and execute the sales strategy for the Middle East.
• Identify and develop new B2B customers across juice, dairy, soft drinks, functional beverages.
• Manage and develop strategic Key Accounts across the region.
• Build relationships with Procurement, R&D, Technical, Quality and Commercial teams.
• Identify cross-selling opportunities and new product applications.
• Manage customer projects from brief through sampling, trials, and order.
• Collaborate with Technical and R&D teams to translate requirements into solutions.
• Negotiate pricing, volumes, and contracts with profitability focus.
• Maintain sales pipeline, forecasting, and CRM records.
• Coordinate with Supply Chain, Logistics, Finance, Product Management and Technical/R&D.

Skills

B2B Sales

Industry Network

CRM (Zoho)

English Proficiency

MS Office

Education

Bachelor's degree

Tools

Zoho CRM

MS Office

Job description

From Fritz&Muller, we are currently partnering with a leading Ingredients company in the search for a Sales Manager - Beverage Ingredients (B2B) to support its commercial operations across the Middle East | KSA, Oman, Kuwait, and Bahrain.

This is an ingredient-sales role serving beverage and food manufacturers, not an FMCG or retail sales position. The role requires strong technical-commercial understanding, established industry relationships, and the ability to manage the full sales cycle from lead generation and customer brief through sampling, approval, commercial negotiation, and recurring business.

RESPONSIBILITIES:

• Develop and execute the sales strategy for the Middle East, in line with revenue, volume and profitability targets.
• Identify and develop new B2B customers across juice, dairy, soft drinks, functional beverages and other beverage segments.
• Manage and develop strategic Key Accounts across the region.
• Build strong relationships with Procurement, R&D, Technical, Quality and Commercial teams.
• Identify opportunities for cross-selling, new applications and additional product categories.
• Manage customer projects from initial brief and sampling through trials, approval, negotiation and first order.
• Work closely with Technical and R&D teams to translate customer requirements into suitable product solutions.
• Negotiate pricing, volumes, contracts and commercial terms, with a strong focus on profitability.
• Manage the sales pipeline, forecasting and opportunities through CRM.
• Coordinate with Supply Chain, Logistics, Finance, Product Management and Technical/R&D to ensure successful project execution.

REQUIREMENTS:

• Bachelor's degree in Business, Food Science, Food Technology, Chemistry or a related field.
• 5+ years of B2B Sales / Business Development experience within the beverage ingredients industry.
• Direct experience selling flavours and juice concentrates, purees, blends and beverage applications.
• Strong knowledge of the Middle East beverage market and, preferably, an established network of industry contacts.
• Established network with beverage manufacturers.
• Experience managing complex commercial projects involving sampling, trials, technical approval, pricing and supply coordination.
• Fluent English // Arabic is an advantage.
• Proficiency in MS Office and CRM systems, preferably Zoho CRM

BENEFITS:

• International scope: Opportunity to develop business across the Middle East within an international B2B environment.
• Career growth: Exposure to strategic accounts, business development and end-to-end commercial projects within the beverage ingredients industry.
• Cross-functional environment: Close collaboration with Sales, R&D, Technical, Supply Chain and Finance teams.
• Market impact: Opportunity to contribute directly to the growth and development of the company's presence across a strategic international market.